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# Valour Tennis Sneakers
The Adidas Stan Smith Night Indigo Athletic Shoes are Built for Style

By M | Published 2015-11-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-shoe
References: [hypebeast](http://hypebeast.com/2015/11/adidas-stan-smith-night-indigo-sneaker) & [adidas](http://www.adidas.ca/)

[Adidas](https://www.trendhunter.com/trends/stan-smith-lux) has updated its classic tennis style athletic shoes to have a much more dapper aesthetic featured in the Stan Smith Night Indigo style. These shoes feature the classic and simple lines that the Stan Smith shoe is known for coupled with a rich indigo blue valour upper that adds a sophisticated air.

Finding a pair of sneakers that are functional, comfortable and stylish can be a difficult task, but the [Stan Smith style](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants) does not disappoint with a sleek silhouette coupled with a high-quality valour upper. The shoes use the Night Indigo colorway throughout the design in the laces, sole, upper and heel to create a seamless look. The velvet fabric adds an are of luxe and opulence to these sporty shoes making them perfect for casual wear.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 90% | Activity: 85% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Dapper Athletic Shoes:** There is an opportunity to disrupt the athletic shoe market by providing sneakers with a more refined and stylish design.
- **Sophisticated Sneaker Aesthetics:** There is potential for innovative designs that incorporate luxe materials, such as valour, to elevate the look of sneakers.
- **Seamless Colorway Integration:** There is room for disruptive innovation in creating sneakers with a cohesive and seamless colorway throughout the design.

### Where This Applies

- **Athletic Footwear:** The athletic footwear industry can explore new opportunities by introducing more dapper and sophisticated styles to cater to fashion-conscious consumers.
- **Fashion Retail:** Fashion retailers can tap into the trend of incorporating luxe materials in athletic shoe designs, offering customers more upscale options.
- **Textile Manufacturing:** Textile manufacturers have a chance to produce innovative materials, like valour, to be used in athletic shoe designs, adding a touch of opulence.

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