# Flubberific Court Kicks The Ahtletic Propulsion Labs 'Concept 1' Gives Men the Ability to Jump By Michael Hines | Published 2010-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-propulsion-labs References: [streetlevel](http://www.streetlevel.com/2010/03/30/athletic-propulsion-labs-concept-1/) & [athleticpropulsionlabs](http://www.athleticpropulsionlabs.com/) The boy and girls at [Athletic Propulsion Labs](https://www.trendhunter.com/trends/athletic-formal-suit) are making my dreams come true with the [Concept 1](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up). This shoe is said to instantly increase the wearer's vertical leap. I'll be the judge of that. To be fair, I can jump pretty high. Let's just say I'm a beast on the boards. Athletic Propulsion Labs claims to have developed a technology that looks and acts like flubber. The shoe features [light-weight carbon fiber design](https://www.trendhunter.com/trends/nike-vomero), which helps cut off those precious grams of weight that tether you to Earth. These shoes sound too good to be true, but what if they aren't? I am so close to dunking it's ridiculous and maybe Athletic Propulsion Labs and the Concept 1 can get me there. Maybe... ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Vertical Leap Enhancement:** The development of shoe technology that instantly increases the wearer's vertical leap presents potential disruptive innovation opportunities in the athletic footwear industry. - **Flubber-like Technology:** The utilization of flubber-like technology in footwear design, as seen in Athletic Propulsion Labs' Concept 1, has the potential to disrupt the materials and manufacturing industry. - **Lightweight Carbon Fiber:** The use of lightweight carbon fiber in shoe design, like in the Concept 1, opens up opportunities for disruption in the sports equipment industry. ### Where This Applies - **Athletic Footwear:** The athletic footwear industry has the potential to be disrupted by innovations in vertical leap enhancement. - **Materials and Manufacturing:** Advancements in flubber-like materials, as used in the Concept 1, can disrupt the materials and manufacturing industry for footwear. - **Sports Equipment:** The integration of lightweight carbon fiber in shoe design presents disruptive innovation possibilities within the sports equipment industry. ## Related on Trend Hunter - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md) - [Responsive Dual-Chamber Sneakers](https://www.trendhunter.com/trends/nike-air-max-dn.md) - [Extravagant Dad-Inspired Shoes](https://www.trendhunter.com/trends/new-balances-tech-explosion.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [High Energy Return Runners](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes.md) - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md)