# Colorfully Immersive Retail Experiences Al-Jawad Pike Designs a Athletic Propulsion Labs Store By Amy Duong | Published 2024-04-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-propulsion-labs-store References: [dezeen](https://www.dezeen.com/2024/04/09/al-jawad-pike-marble-apl-soho-flagship-nyc/) & [athleticpropulsionlabs](https://www.athleticpropulsionlabs.com/)  British architecture firm Al-Jawad Pike is the creative team behind the latest Athletic Propulsion Labs store in Soho, New York City. The design is defined by the colorful marble throughout the interior space, which measures 3,900 square feet. The main focus of the retail location is the five vanity rooms that are each complete in a different tone of onyx or marble stone. In these respective rooms, the stools are made with matching stone and it elevated with back-lit mirrors. The studio explains the design process, stating "We approached this by creating an architectural form that displays the product in a pan-optical array to provide visibility in completeness from almost any part of the store; whilst maintaining a seamless link between staff back-of-house functions at the basement level with the main retail space." The main focus was to ensure that the products still remain the center of attraction in the store whilst creating a seamless shopping experience for both customers and staff. Image Credit: Ståle Eriksen ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 35% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Colorful Retail Designs:** Opportunities for brands to engage customers through vibrant and visually captivating store experiences. - **Immersive Shopping Environments:** Potential for retailers to create captivating and interactive spaces that enhance the overall shopping experience. - **Architectural Integration in Retail:** Innovative ways for architecture to play a pivotal role in elevating the aesthetic and functionality of retail spaces. ### Who This Affects Most - **Interior Design:** Exploring how interior designers can collaborate with retail brands to create unique and visually stunning store layouts. - **Retail Technology:** Utilizing technology to create interactive and engaging shopping experiences that blend seamlessly with architectural design. - **Luxury Fashion Retail:** Opportunities for luxury fashion brands to redefine the in-store shopping experience through innovative architectural concepts. ## Related on Trend Hunter - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Pastel Fitness Retail Stores](https://www.trendhunter.com/trends/fitness-retail-store.md) - [Minimalist Footwear Retail Designs](https://www.trendhunter.com/trends/owiu-design.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md)