# Ivy League-Inspired Fall Apparel H&M Studio Introduces its New Atheltic Prep Collection for FW18 By Amy Duong | Published 2018-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-prep References: [highsnobiety](https://www.highsnobiety.com/p/hm-studio-fw18/#slide-9) & [hm](https://www.hm.com/entrance.ahtml?orguri=/) Fashion retail label H&M Studio unveils a look at its new men's collection for the Fall/Winter 2018 season entitled 'Athletic Prep.' Staying in correlation to its title, the new range draws a strong inspiration from the [collegiate style of Ivy League schools](https://www.trendhunter.com/trends/mountain-ivy). There are also some [sportswear sensibilities](https://www.trendhunter.com/trends/winter-wardrobing) seen throughout the new fall offerings infused with traditional aesthetics. H&M Studio's concept designer Adam Gauffin ensures that the classic pieces are made at a premium quality whilst delivering contemporary twists. The latest seasonal collection is comprised of checkered outerwear options, duffle coats, recycled wool-made western jackets, denim pieces, corduroy pants, and [collegiate sweaters](https://www.trendhunter.com/trends/the-campus-collection). The range will also see a selection of shoes and accessories as well -- all of which will be available in September this year. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Athletic Prep Fashion:** Opportunity for fashion retailers to incorporate Ivy League-inspired designs with sportswear sensibilities into their fall collections. - **Premium Quality Classics:** Chance for fashion labels to create classic pieces with contemporary twists, emphasizing premium craftsmanship. - **Sustainable and Recycled Materials:** Growing trend of using recycled wool and eco-friendly fabrics in the production of fall apparel. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage the trend of Ivy League-inspired fall apparel to attract customers and increase sales. - **Textile Manufacturing:** Opportunity for textile manufacturers to develop sustainable and eco-friendly fabrics for fall collections. - **Footwear and Accessories:** Shoe and accessory brands can capitalize on the popularity of Ivy League-inspired fashion by offering complementing products in September. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md)