# Light Non-Alcoholic Beers Athletic Brewing's Athletic Lite is Low in Calories and Carbs By Laura McQuarrie | Published 2022-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-lite References: [prnewswire](https://www.prnewswire.com/news-releases/athletic-brewing-company-launches-crisp-non-alcoholic-brew-athletic-lite-301497596.html) & [athleticbrewing](http://www.athleticbrewing.com/)  Athletic Brewing's Athletic Lite is a crisp and approachable non-alcoholic brew from the leading [non-alcoholic craft brewer](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1) and it delivers refreshment with low calories and low carbs. Athletic Brewing tapped into the increased demand for light beers and consumers' desire for health and fitness. According to statistics, "On average, 22% of consumers have decreased their alcohol intake, 40% of drinking-age adults drink less than they did in 2014, and Millennials are reinforcing the [mindful drinking movement](https://www.trendhunter.com/trends/athletic-january), with 66% making efforts to reduce alcohol consumption." This premium [light non-alcoholic beer](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer) fills a gap in the market for a clean and crisp everyday beverage. Brewed with organic grains, Athletic Lite contains 25 calories per 12-ounce can and five grams of carbs. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 12% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Rise of Light Non-alcoholic Beers:** As more consumers prioritize health and wellness, there is a growing demand for low-calorie and low-carb beer options that still provide a refreshing taste. - **Mindful Drinking Movement:** Consumers are increasingly mindful of their alcohol consumption and seeking out alternatives, leading to a rise in the popularity of non-alcoholic beverages. - **Organic and Clean Beverages:** Consumers are looking for healthier beverage options brewed with organic ingredients and free from artificial ingredients. ### Where This Applies - **Non-alcoholic Craft Beer Industry:** The rise of light, non-alcoholic beers is disrupting the traditional beer market and creating new opportunities for non-alcoholic craft brewers. - **Fitness and Health Industry:** The demand for low-calorie and low-carb non-alcoholic beers is fueled by the growing interest in health and wellness, creating opportunities for fitness and health companies to partner with non-alcoholic beverage brands. - **Organic Beverage Industry:** The rising demand for organic and clean beverages is creating new opportunities for non-alcoholic beverage brands to provide healthier options for consumers. ## Related on Trend Hunter - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md) - [Alcohol-Free Wheat Beers](https://www.trendhunter.com/trends/alcoholfree-wheat-beer.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md)