# Eco-Conscious Athletic Hoodies Parley for the Oceans and adidas Rework the Iconic Z.N.E. Hoodie By Kalin Ned | Published 2018-06-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-hoodie References: [hypebeast](https://hypebeast.com/2018/6/adidas-parley-zne-hoodie) & [adidas](https://www.adidas.co.uk/athletics_zne) Parley for the Oceans has been making sizable strides in the sector for sustainability in fashion and in June it extends its eco-conscious collaboration with sportswear brand [adidas](https://www.trendhunter.com/trends/winter-performance-jacket) in updating an iconic athletic hoodie. In the past, the not-for-profit organization has teamed up with brands like [Corona](https://www.trendhunter.com/trends/corona-island-1) to raise funds and awareness about sea life pollution. This month, the well-intentioned business reworks adidas' Z.N.E. hoodie and re-imagines it with a new material that is called [Parley Ocean Plastic](https://www.trendhunter.com/trends/4dfwd-1). It is made out of waste that has been gathered from beach sites and coastal communities. The new fabric is reported to be "both practical and eco-innovative." Thanks to the lightweight properties, the thermo-regulation and the strong adaptability of the material, the performance of the original design of the athletic hoodie is not compromised. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-conscious Sportswear:** Fashion brands can collaborate with eco-conscious organizations and use innovative materials to create sustainable athletic wear. - **Circular Fashion:** Using materials made from waste products and upcycling fashion items can reduce waste and promote sustainability. - **Performance Materials:** Researching and utilizing materials that are both eco-innovative and still high performing can revolutionize the sportswear industry. ### Who This Affects Most - **Sportswear:** Sportswear companies can collaborate with eco-conscious organizations and utilize innovative materials to create sustainable athletic wear, capturing a growing market of environmentally conscious consumers. - **Fashion:** Using materials made from waste products and upcycling fashion items can promote circular fashion practices, reducing waste and promoting sustainability. - **Environmental Non-profits:** Partnering with fashion and sportswear brands to create sustainable products and raise funds and awareness about environmental issues can be a successful way for non-profit organizations to achieve their objectives. ## Related on Trend Hunter - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Recycled Performance Sweaters](https://www.trendhunter.com/trends/aether-walsh-hooded-anorak.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [High-Performance Recycled Polyester Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md)