# Urban Sport Apparel Gonna Make You Sweat is an Athletic Fashion Editorial for The Ones 2 Watch By Jana Pijak | Published 2014-09-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-fashion-editorial References: [theones2watch](http://www.theones2watch.com/newwave/women/20129/) & [theones2watch](http://www.theones2watch.com) Photographer Richard Bakker captures 'Gonna Make You Sweat', an athletic fashion editorial for The Ones 2 Watch. Showcasing urban looks with a sporty twist, the image series highlights pieces from [Prada](https://www.trendhunter.com/trends/old-navy-x-the-devil-wears-prada), [American Apparel](https://www.trendhunter.com/trends/lamine-yamal-x-american-eagle) and Mother Denim among other labels. Styling for this fashion story is courtesy of Anat Dychtwald who dresses her model muse Kim Jaspers in a wardrobe of track jackets, scuba-inspired tops and skater-themed footwear accessories from [Vans](https://www.trendhunter.com/trends/new-future). In 'Gonna Make You Sweat', Kim channels a skater with a flair for fashion. In addition to her vivid wardrobe picks, she sports youthful hair and makeup looks by Marie Sophie and poses with a skateboard prop that enhances her edgy and feminine wardrobe. Overall, the model's look is young and effortlessly cool. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Athletic Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly athletic fashion that combines style and performance. - **Urban Sportswear:** Disruptive innovation opportunity: Designing urban sportswear that seamlessly blends functionality and fashion for the modern consumer. - **Skater-themed Footwear:** Disruptive innovation opportunity: Developing technologically advanced skater-themed footwear that provides superior comfort and performance. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Reinventing the fashion industry by incorporating technology and sustainable practices. - **Footwear:** Disruptive innovation opportunity: Revolutionizing the footwear industry by merging style, comfort, and performance in innovative ways. - **Sportswear:** Disruptive innovation opportunity: Transforming the sportswear industry by creating urban-inspired collections that cater to the needs and preferences of modern consumers. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)