# Summer-Ready Free Beverage Promotions Athletic Brewing Company is Handing Out Its Run Wild IPA By Kalin Ned | Published 2024-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-brewing-company References: [insider.fitt.co](https://insider.fitt.co/press-release/athletic-brewing-company-offers-free-brews-to-celebrate-summer-of-sport/)  [Athletic Brewing Company](https://www.trendhunter.com/trends/athletic-brewing-company-1) is well-known for its satisfying [non-alcoholic brews](https://www.trendhunter.com/trends/athletic-brewing-nitro-emerald-cliffs) and the brand is celebrating its growing presence in the UK with a promotional offer. To mark the summer of sport, Athletic Brewing Company is giving away a free can of its Run Wild IPA at selected Mitchells & Butlers venues, including All Bar One, Nicholson’s, and Castle Pub, until August 31. Consumers can claim their free beer by obtaining a digital voucher from the Athletic Brewing Company website and presenting it at participating locations. This initiative highlights Athletic Brewing Company's expansion and reflects the [rising interest in non-alcoholic beverages](https://www.trendhunter.com/trends/eastern-market-brewing) in Europe. Bill Shufelt, Co-Founder and CEO of Athletic, shared about the promotion: “Building on the success of our Ask For Athletic campaign in the U.S., we are excited to partner with Mitchells & Butlers and extend the opportunity for drinkers to enjoy an Athletic brew on us this summer.” Image Credit: Athletic Brewing Company ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 59% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beverage Promotions:** These promotions signal a shift toward healthier drinking options and broaden appeal in the non-alcoholic beverage market. - **Digital Voucher Campaigns:** Digital vouchers simplify redemption processes, encouraging spontaneous consumer engagement and facilitating data collection. - **Partnership Marketing Initiatives:** Collaborations with established venues like Mitchells & Butlers enhance brand visibility and foster mutual growth. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** Rising interest in non-alcoholic beverages prompts innovation in product offerings and marketing strategies. - **Hospitality Industry:** Engaging promotional partnerships between beverage brands and hospitality venues drive traffic and diversify consumer experiences. - **Digital Marketing Industry:** Utilizing digital vouchers as promotional tools enables precise targeting and improved campaign performance metrics. ## Related on Trend Hunter - [Non-Alcoholic Beer Deals](https://www.trendhunter.com/trends/athletic-brewing-company-1.md) - [Celebratory Non-Alcoholic Beverage](https://www.trendhunter.com/trends/Celebratory-non-alcoholic-beverages.md) - [Alcohol-Free Beer Run Clubs](https://www.trendhunter.com/trends/run-pub.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/athletic-january.md) - [Collaborative Non-Alcoholic Brews](https://www.trendhunter.com/trends/crease-crusher.md)