# Non-Alcoholic Beer Deals Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C. By Kanesa D | Published 2024-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-brewing-company-1 References: [prnewswire](https://www.prnewswire.com/news-releases/athletic-brewing-company-named-as-official-non-alcoholic-beer-partner-of-arsenal-fc-302215299.html) & [athleticbrewing](https://athleticbrewing.ca/)  [Athletic Brewing Company](https://www.trendhunter.com/trends/alcoholfree-red-ale) has announced a strategic partnership with [Arsenal Football Club](https://www.trendhunter.com/trends/camden-invincibeer). This partnership marks the brewery's entry as the club’s inaugural Official Non-Alcoholic Beer Partner. The collaboration commences in August and will prominently feature Athletic's acclaimed [Run Wild IPA](https://www.trendhunter.com/trends/while-on-earth1) throughout the partnership. As part of the partnership, cans of Run Wild IPA will be available at Emirates Stadium during all men's and women's football matches. Furthermore, the beer will be offered on draft throughout the stadium, enhancing the game-day experience for fans. To support and promote this collaboration, Athletic Brewing Company will launch an extensive marketing campaign highlighting Arsenal players and integrating various promotional activities. The campaign will include in-stadium sampling events, social media contests, and exclusive VIP experiences for supporters, all designed to engage fans and elevate the visibility of both the brand and the partnership. Image Credit: Athletic Brewing Company ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 34% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beverage Sponsorships:** Inking partnerships with major sports teams propels non-alcoholic drink companies into the spotlight, merging health-conscious choices with popular culture. - **Game-day Beverage Innovations:** Introducing non-alcoholic options like Run Wild IPA at live sporting events provides fans with alternative beverage choices and elevates the stadium experience. - **Athlete-endorsed Marketing Campaigns:** Marketing initiatives featuring sports figures merge brand visibility with fan loyalty, creating a powerful promotional platform for non-alcoholic beverages. ### Industries Being Reshaped - **Non-alcoholic Craft Breweries:** Innovative partnerships with high-profile sports teams can significantly boost brand recognition and market penetration for non-alcoholic craft brewers. - **Sports Marketing:** Strategic alliances between beverage brands and sports franchises open new avenues for engaging fans and enhancing brand loyalty. - **Event Hospitality Services:** The inclusion of diverse beverage options, such as non-alcoholic beers, improves the game-day experience and meets varying customer preferences at sporting events. ## Related on Trend Hunter - [Soccer-Inspired Alcohol-Free Red Ales](https://www.trendhunter.com/trends/alcoholfree-red-ale.md) - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md) - [Collaborative Non-Alcoholic Brews](https://www.trendhunter.com/trends/crease-crusher.md) - [Non-Alcoholic Beer Racing Partners](https://www.trendhunter.com/trends/estrella-galicia.md) - [Football Team-Themed Beers](https://www.trendhunter.com/trends/aberdeen-football-club-and-fierce-beer.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Non-Alcoholic Beer Partnerships](https://www.trendhunter.com/trends/nandos-and-bero.md) - [Non-Alcoholic Craft Beer Partnerships](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1.md) - [Inflight Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-brewing-company-jetblue.md)