# Cyborg Athletes for Cell Phones Beckham Goes 'Terminator' for the Motorola AURA By lourdes sanchez bayas | Published 2009-04-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/athletes-as-cyborg-for-cell-phones-beckham-goes-terminator-for-motorolas-au References: [justjared.buzznet](http://justjared.buzznet.com/2009/04/16/david-beckham-is-aura-shirtless/) Soccer player and heartthrob model David Beckham took his shirt off and bared his sensational musculature for [Motorola's](https://www.trendhunter.com/trends/styled-with-moto) luxury [AURA](https://www.trendhunter.com/trends/xreal-aura) cellular phone. In the clever and futuristic 'The Aura of David Beckham' 52-second promo video, the Beckham channels a 'Terminator'-like cyborg for the introduction of the ultra high-tech phone. The [Motorola AURA](https://www.trendhunter.com/trends/razr-fifa-world-cup-26) will be launched next week. **Implications** - Science fiction imagery captures the imagination and heralds the possibilities of the future. For a company hoping to brand themselves as the key to the next phase in technological development, an ad like this goes a long way towards conveying that very message without the need of having to ostensibly claim it with words. The result is that consumers come to that conclusion for themselves and thus are far more likely to be convinced. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Science Fiction Imagery:** Using science fiction imagery in advertising can capture consumers' imagination and convey a message of futuristic possibilities. - **Cyborg Marketing:** Integrating cyborg themes in marketing campaigns can create a unique and attention-grabbing approach. - **Luxury Tech Accessories:** The demand for luxury tech accessories, such as high-end cellular phones, continues to grow among consumers. ### Who This Affects Most - **Advertising:** The advertising industry can leverage science fiction imagery to create captivating campaigns and convey a futuristic message. - **Marketing:** Marketing professionals can explore the utilization of cyborg themes in their campaigns to differentiate their brand and attract attention. - **Consumer Electronics:** The consumer electronics industry, particularly in the luxury segment, can tap into the growing demand for high-end tech accessories. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Athlete-Inspired AI Brand Campaigns](https://www.trendhunter.com/trends/angelai.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Performance-Focused Wearable Technology Campaigns](https://www.trendhunter.com/trends/derrick-henry.md) - [Athlete-Remixed Retro Football Boots](https://www.trendhunter.com/trends/predator-24-1.md)