# Athlete-Injected Photography 'Athletes Among Us' is a Series of Everyday Photos With Athletes By Lacey-Jane Walsh | Published 2013-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/athletes-among-us References: [theskunkpot](http://theskunkpot.com/index.php/athletes-among-us-photography/) & [athletesamongus](http://athletesamongus.com/) The 'Athletes Among Us' photography series injects real life athletes into [everyday scenarios](https://www.trendhunter.com/trends/paul-anthony-smith), in a sporty way. This is the latest project from talented photographer Jordan Matter, who is most well known for the success of his series 'Dancers Among Us.' This series features all kinds of impressive athletes, from [football players](https://www.trendhunter.com/trends/travis-hunter) to gymnasts. In one of these shots, viewers see an athlete grocery shopping, but he holds his cart well above his head rather than pushing it. In another shot, there is a gymnast hanging from a street sign on a busy city corner. The idea behind these photos is that for these athletes, sports and fitness are a part of their everyday life. These shots mix the lives of these athletes with the lives of an average person. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Athlete-injected Photography:** This trend involves incorporating real life athletes into everyday scenarios, creating visually striking images. - **Blurring the Lines:** This trend blurs the distinction between professional athletes and everyday individuals, showcasing the integration of sports and fitness in people's lives. - **Creative Representation:** This trend showcases innovative ways to represent athletes and their sports, challenging traditional visual narratives. ### Who This Affects Most - **Photography:** Photographers can explore new artistic avenues by incorporating athletes into everyday scenes, disrupting traditional photography genres. - **Athletic Apparel:** Athletic apparel brands can leverage this trend to showcase their products in unique and relatable contexts, appealing to a wider consumer base. - **Advertising and Marketing:** Advertisers can utilize athlete-injected photography to create powerful visual campaigns that blur the lines between sports, fitness, and everyday life. ## Related on Trend Hunter - [Athlete-Inspired AI Brand Campaigns](https://www.trendhunter.com/trends/angelai.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Sports-Inspired Digital Docuseries](https://www.trendhunter.com/trends/digital-docuseries.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)