# Customized Tennis Star Sneakers The Air Max 1 Ultra by NikeCourt Honor Athlete Serena Williams By M | Published 2015-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/athlete-serena-williams References: [hypebeast](http://hypebeast.com/2015/12/nikecourt-serena-williams-collection) & [nike](http://www.nike.com) In honor of world-renown athlete Serena [Williams](https://www.trendhunter.com/trends/jd-williams), [Nike's](https://www.trendhunter.com/trends/air-max-90-usa) side brand NikeCourt has unveiled a customized version of the Air Max 1 Ultra sneakers that celebrate the star's style and mastery on the court. The footwear features a dapper white and grey monochromatic color scheme complete with metallic embellishments. Williams' has had a record year in her career making these sleek sneakers a commemorative design that captures the star's iconic sport style. The shoes feature an all-white leather upper complete with thick soles, [metallic silver detailing](https://www.trendhunter.com/trends/summit-whitemetallic-silver) and perforated mesh swirled tear drop decals throughout the front toe. The sneakers complement Nike's recent Greatness collection that previously honored the athlete.The nearly all-white shoes give off a futuristic aesthetic making them ideal for daily wear that can also be adorned at the gym. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Athlete-inspired Sneakers:** Creating customized sneakers inspired by athletes can lead to more personalized and meaningful apparel for sports enthusiasts. - **Monochromatic Color Scheme:** The use of monochromatic color schemes in sneaker design can create a sleek and modern look that appeals to fashion and sports fans alike. - **Metallic Embellishments:** Using metallic detailing on sneakers can create a unique and eye-catching design element that sets them apart from more traditional athletic shoes. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can capitalize on the trend of creating personalized and unique sneakers inspired by famous athletes to appeal to fans and sports enthusiasts. - **Fashion:** The fashion industry can capitalize on monochromatic color schemes and metallic detailing in apparel design, as demonstrated by Nike's customized Air Max 1 Ultra sneakers. - **Sports Marketing:** Sports marketing firms can work with brands and athletes to create personalized apparel and sneakers that commemorate successful seasons and moments, as seen with Nike's Serena Williams collection. ## Related on Trend Hunter - [Minimal Stylish Tennis Sneakers](https://www.trendhunter.com/trends/roger-pro-2.md) - [Athlete-Honoring Limited Beer Cans](https://www.trendhunter.com/trends/michelob-ultra-1.md) - [Women-Only Tennis Shoes](https://www.trendhunter.com/trends/the-intrigue.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Silver Accent Sneakers](https://www.trendhunter.com/trends/summit-whitemetallic-silver.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md)