# Athlete-Inspired Shooters ‘LeBomb James' is Shot of Choice for Hardcore Cavalier By Hayley Grieve | Published 2009-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athlete-inspired-alcohol-shots-lebomb-james-is-spirit-of-choice-for-hardcor References: [partnershipactivation](http://www.partnershipactivation.com/headlines/2009/5/19/lebron-james-meet-lebomb-james.html) LeBron James knows he’s made it big in life not by his numerous multi-million dollar contracts, but because he has an alcoholic shot named after him. Cleveland Cavalier fans have been buzzing about the “LeBomb James” shot that ends in a toss up of sugar to honor the star’s famous pre-game ritual. Glamorized by Nike[last year](http://www.trendhunter.com/trends/lebron-james-chalk), the tradition has stayed with fans, who created the concoction as follows: 1-2 shots Crown Royal (since LeBron is King) 1/2 can of pineapple juice (Cavs’ gold) Sprite (LeBron’s sponsor) Splash of grenadine (Cavs’ wine) Handful of Sugar for Tossing Into Air A few hilarious [YouTube](https://www.trendhunter.com/trends/the-shop-lineup) videos have sprung up of guys taking the shots with their buddies in honor of the King. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 29% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Athlete-inspired Shooters:** Opportunity for bars and clubs to create unique alcoholic shots based on popular athletes to attract customers. - **Fan-created Traditions:** Opportunity for fans to create their own rituals and traditions based on their favorite athletes. - **Brand Sponsorship:** Opportunity for brands to collaborate with athletes and incorporate their products into fan rituals and traditions. ### Industries Being Reshaped - **Bar and Nightclub Industry:** Bars and nightclubs can capitalize on athlete-inspired shooters by offering them as signature drinks. - **Sports Fan Merchandise Industry:** The creation of fan rituals and traditions opens up opportunities for merchandise companies to sell related products. - **Athletic Apparel Industry:** Brands can explore partnerships with athletes to promote their products through fan rituals and traditions. ## Related on Trend Hunter - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md) - [Basketball Star-Backed Tequilas](https://www.trendhunter.com/trends/lobos-1707.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md) - [High-ABV Berry Lemonades](https://www.trendhunter.com/trends/beatbox-blueberry-lemonade.md) - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [Basketball Cocktail Containers](https://www.trendhunter.com/trends/big-blue-buzzballz.md) - [NBA-Honoring Alcohol Bottles](https://www.trendhunter.com/trends/victor-solomon-x-michelob-ultra.md) - [Athlete-Backed Bottle Carriers](https://www.trendhunter.com/trends/rimowa-3.md)