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# Streetwear-Informed Vibrant Sportswear
Virgil Abloh Designs the Nike Athlete in Progress Capsule

By Amy Duong | Published 2019-11-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/athlete-in-progress
References: [highsnobiety](https://www.highsnobiety.com/p/virgil-abloh-nike-athlete-in-progress-collection)

Off-White's Virgil Abloh designs a new [Nike collection](https://www.trendhunter.com/trends/nike-running-collection) entitled 'Athlete in Progress' and it is made to celebrate the confidence and determination of runners. The collection features a selection of performance goods as well as apparel and footwear that are ready for the streets.

To showcase the designs, Abloh fathered athletes to walk on the Off-White Spring/Summer 2019 runway show -- some include Dina Asher-Smith, English Gardner, Nafi Thiam, Catherin Ibarguen, Cecilia Yeung, and more. Abloh states, “I started talking with Nike about this women’s running project last summer and at the time, I was very much inspired by the aesthetic and style of track and field athletes. As a result, I invited some of Nike’s [elite track and field champions](https://www.trendhunter.com/trends/puma-x-247-collection) to participate in my SS19 Off-White™ runway show as the natural forerunner to developing and showcasing the collection.”

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 93% | Activity: 83% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Streetwear-informed Sportswear:** Opportunity for brands to incorporate streetwear aesthetics into their sportswear collections.
- **Performance Goods for Street Style:** Increasing demand for athletic apparel and footwear that can transition seamlessly from performance to streetwear.
- **Collaboration Between Fashion and Athletics:** Potential for innovative collaborations between fashion designers and athletic brands to create unique products for athletes.

### Where This Applies

- **Fashion:** Fashion brands can explore opportunities to incorporate athletic elements into their designs and appeal to a wider consumer base.
- **Sportswear:** Sportswear brands can capitalize on the growing trend of streetwear-inspired designs to attract younger consumers.
- **Athletic Footwear:** Opportunity for athletic footwear brands to create performance shoes with streetwear aesthetics, catering to the needs of both athletes and fashion-conscious consumers.

## Related on Trend Hunter

- [Co-Branded Sleek Running Collections](https://www.trendhunter.com/trends/progress-running-club.md)
- [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md)
- [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md)
- [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md)
- [Athlete-Joined High Fashion Capsules](https://www.trendhunter.com/trends/afrofuturism-1.md)
- [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md)
- [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md)
- [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md)
- [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md)