# Holiday E-Gift Services Athleta and Banana Republic are Enabling Customers to Send e-Gifts By Ell Smith | Published 2017-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athleta-and-banana-republic References: [psfk](https://www.psfk.com/2017/11/athletas-e-gifting-cards-make-holiday-shopping-easier.html) & [adressed.gapinc](https://adressed.gapinc.com/blog/2017/11/6/athleta-and-banana-republic-deliver-the-ultimate-in-gifting-this-holiday-season-with-giftnow) Athleta and Banana Republic have partnered to offer consumers a new gift-giving system that's helping individuals avoid the rush this holiday season. The system was made possible with the help of Loop Commerce, a website constructed with the gift receiver in mind. Through the service, titled 'Gift Now,' shoppers can go to a store to select an item they wish to gift. That item can be sent to the recipient, in the form of a small redemption code, that directs the consumer to the online store. The recipient can then claim the item online, selecting their ideal size, color and shipping address. This e-gift shopping method takes some of the guesswork out of gift giving and receiving, offering individuals a more efficient and successful gift exchange. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **E-gift Shopping:** The rise of e-gift shopping platforms like 'Gift Now' is revolutionizing the way consumers buy and send gifts during the holiday season. - **Personalized Redemption Codes:** The use of personalized redemption codes allows recipients to select their desired product options, creating a more tailored and satisfying gift experience. - **Efficient Gift Exchange:** The implementation of e-gift services streamlines the gift exchange process, eliminating the need for physical gift cards and reducing shopping stress for consumers. ### Sectors Adopting This - **Retail and E-commerce:** The retail and e-commerce industry stands to benefit from the growth of e-gift shopping platforms, as it offers new opportunities for online sales and customer engagement. - **Technology and Software:** The development of innovative personalized redemption code systems requires advancements in technology and software solutions to ensure seamless integration and user experience. - **Logistics and Delivery:** The rise of e-gift services presents an opportunity for logistics and delivery companies to optimize their operations to handle increased online gift shipments during peak holiday seasons. ## Related on Trend Hunter - [Smart Gifting Assistants](https://www.trendhunter.com/trends/gyftpro.md) - [Direct-to-Consumer Nut Gifts](https://www.trendhunter.com/trends/nutscom-giftdrop.md) - [Digital Gift Card Services](https://www.trendhunter.com/trends/digital-gift-card.md) - [Digital Gifting Platforms](https://www.trendhunter.com/trends/digital-gifting-platform.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md) - [Same Day Gift Deliveries](https://www.trendhunter.com/trends/same-day-gift-deliveries.md) - [Digital Gift Card Marketplaces](https://www.trendhunter.com/trends/gift-card-marketplace.md)