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# High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising

By Kanesa D | Published 2024-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/athleta-2
References: [fashionunited](https://fashionunited.com/news/fashion/athleta-launches-workout-clothes-for-high-intensity-exercise/2024021458394) & [athleta.gap](https://athleta.gap.com/)

![High-Performance Workout Apparel](https://cdn.trendhunterstatic.com/thumbs/526/athleta-2.jpeg)

Athleta has expanded its focus to encompass [high-performance training](https://www.trendhunter.com/trends/legendary-capsule-collection) with the launch of the eight-piece 'Train' collection. This new line aims to empower women during their most intense workouts by offering [cutting-edge activewear](https://www.trendhunter.com/trends/craft-sportswear) engineered for optimal performance.

The collection spotlights the 'PowerMove' fabric, crafted using [recycled polyester](https://www.trendhunter.com/trends/id-train-colorblock-leggings) sourced from post-consumer plastic bottles. This sustainable material minimizes environmental impact while delivering exceptional performance benefits. Constructed with a fine 50-gauge double-knit machine, the 'PowerMove' fabric features an interlock construction that is lightweight, breathable, and quick-drying.

Items include the Interval Tight, Interval Stash 7/8 Tight, Interval Stash Capri, Interval Stash Short, and the Interval Jacket. The collection can be purchased online on the Athleta website, with prices ranging from 69 to 135 USD.

Image Credit: Athleta

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 47% | Activity: 63% | Freshness: 21%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Sustainable Activewear:** The 'Train' collection by Athleta features 'PowerMove' fabric made from recycled polyester, providing sustainability and high-performance benefits.
- **Optimal Performance:** Athleta's new 'Train' collection offers cutting-edge activewear engineered for optimal performance during high-intensity workouts.
- **Empowering Women:** Athleta's 'Train' collection aims to empower women during their most intense workouts by providing specialized activewear designed for their needs.

### Who This Affects Most

- **Sports Apparel:** The 'Train' collection by Athleta introduces innovative activewear options for athletes and sports enthusiasts looking for sustainable and high-performance apparel.
- **Fitness and Training:** Athleta's new 'Train' collection caters to the fitness and training industry, offering activewear specifically designed for high-intensity workouts.
- **E-commerce:** The Athleta website provides a convenient platform for customers to purchase the 'Train' collection online, showcasing the potential for growth in the e-commerce sector.

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