# Athleisure Resale Marketplaces Vitality's New Platform Fosters the Purchase & Sale Of Used Apparel By Rahul Kalvapalle | Published 2023-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/athleisure-resale-marketplace References: [ecotextile](https://www.ecotextile.com/2023032230507/fashion-retail-news/vitality-launches-resale-marketplace.html) & [shopvitality](https://shopvitality.com/pages/revitalized) [Vitality](https://www.trendhunter.com/trends/athleisure-collections), a Denver, Colorado-based athletic apparel company that designed athleisure products targeted towards people in different stages of their fitness and exercise journey, has launched a brand new resale marketplace that is designed to help customers go about selling their used clothing so that it doesn't end up in the landfill and result in undue wastage. Created as the result of a collaboration with circular economy company Recurate, the 'Vitality Revitalised' resale marketplace accepts listings of most Vitality products. Users can simply log in to their Vitality account, select the item they want to sell, include details such as photos and pricing and wait for approval to be granted. Once approved, products are shipped no more than three days after the sale is made, with sellers able to choose between a gift card or financial payment. By setting up a dedicated resale marketplace, Vitality is hoping to make a contribution to boosting the sustainability of the [athleisure apparel sector](https://www.trendhunter.com/trends/staud-sport-1). Image Credit: Vitality ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 66% | Freshness: 15% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Athletic Apparel Resale:** The resale market for athletic apparel is growing, providing an opportunity for companies to create dedicated platforms that promote sustainability. - **Circular Economy Collaboration:** Companies are collaborating with circular economy companies to create resale marketplaces and promote sustainability. - **Athleisure Sustainability:** Athleisure companies can make a contribution to sustainability by creating resale marketplaces. ### Where This Applies - **Athletic Apparel:** Athletic apparel companies can create resale marketplaces to promote sustainability and engage customers. - **Circular Economy:** Collaborating with circular economy companies can help businesses create resale marketplaces and promote sustainability. - **Resale Platforms:** Creating dedicated resale platforms can promote sustainability and provide new revenue streams for businesses in the athleisure industry. ## Related on Trend Hunter - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Branded Customer Resale Marketplaces](https://www.trendhunter.com/trends/relove.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Indian Athleisure Lines](https://www.trendhunter.com/trends/superdry.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md)