# Militant Athleisure Brands Barracks is a Canadian Brand That Inspires a Healthy Lifestyle By Kalin Ned | Published 2019-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athleisure-brands References: [barracksco](https://barracksco.com/pages/about) Contemporary athleisure brands tend to focus on performance, fit and aesthetic and a truly successful collection is able to balance all three of these qualities to perfection. Barracks is a new athleisure brand in Canada that seeks to “motivate and inspire.” The goods are made locally and in Toronto, for an added benefit. Designed by Roger Brown, the pieces maintain a strong militant aesthetic. As a result, the collection can be filed under the [streetwear category](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ), with a focus on providing [optimal comfort](https://www.trendhunter.com/trends/soft-motions-collection) for those on-the-go. In its deeply utilitarian expression, the athleisure brand is also successful in incorporating some bold, eye-captivating elements. For example, the neon orange lettering creates a very strong contrast with the camo print. Image Credit: Barrack ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Militant Athleisure:** Opportunity to disrupt the traditional athleisure market by catering to those who prefer a more military-inspired aesthetic. - **Local Manufacturing:** Establishing a local manufacturing process can be a unique selling point for athleisure brands looking to stand out in a crowded market. - **Streetwear Crossover:** Opportunity to create a successful crossover between athleisure and streetwear fashion by offering unique designs and comfortable fits. ### Who This Affects Most - **Athleisure:** Barracks has identified opportunity in the athleisure market by incorporating a militant aesthetic with relaxed fit and performance fabric. - **Local Manufacturing:** Barracks has established local manufacturing in Toronto, an opportunity for up-and-coming athleisure brands to stand out and set themselves apart from other brands due to the quality of their products. - **Streetwear:** Barracks' focus on the aesthetic of streetwear and the utility of athleisure wear creates an opportunity for brands to cater to those who value comfort and practicality in their clothing choices. ## Related on Trend Hunter - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md)