# Carefree Bridal Photoshoots Athena Wilson Walks Her Dog in a Wedding Gown in This Nonchalant Shoot By Charlotte Joyce Kidd | Published 2015-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/athena-wilson References: [fashioneditorials](http://fashioneditorials.com/2015/10/08/harpers-bazaar-china-i-do-athena-wilson-by-benjamin-kanarek/) & [benjaminkanarekblog](http://benjaminkanarekblog.com/2015/10/01/athena-wilson-takes-plunge-i-do-harpers-bazaar-benjamin-kanarek/) In this beautiful bridal editorial for [Harper's Bazaar China](https://www.trendhunter.com/trends/sculpting-paste), model Athena Wilson walks a dog, rides the bus and gleefully wears a pair of flat-soled sandals on her way to make her vows. 'I Do!' by Benjamin Kanarek is not a conventional bridal editorial. As is to be expected, Athena Wilson wears several [gorgeous flowing white gowns](https://www.trendhunter.com/trends/bridal-atelier-collection) throughout. The dresses are each original and fascinating in their own right, but not so unusual as to make the editorial revolutionary. The really interesting aspect of the styling is the [pair of sandals](https://www.trendhunter.com/trends/bridal-shoe-collection) that is a constant throughout each photograph: bright white, thick-soled, comfortable-looking and adorned with a cheeky bow. They seem totally out of place in a bridal editorial and yet completely work with each of the looks. Complementing the various casual poses in which we find long-limbed star Athena Wilson, the unconventional footwear sends a clear message. This is a woman taking her time on the way to her wedding, entering into a life-long union without giving up an ounce of her independence. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Casual Bridal Fashion:** There is an opportunity for designers to create unconventional bridal looks that embrace comfort and non-traditional styles. - **Nonchalant Bridal Photoshoots:** Photographers can explore unique and relaxed bridal photoshoot concepts that break away from traditional poses and settings. - **Embracing Individuality in Weddings:** There is a growing trend of brides expressing their independence and personality through their wedding choices, providing opportunities for personalized and unique wedding experiences. ### Where This Applies - **Fashion:** Fashion designers can tap into the market of casual bridal fashion by creating comfortable and unconventional wedding attire. - **Photography:** Photographers can cater to the demand for nonchalant bridal photoshoots by offering unique concepts and capturing relaxed and authentic moments. - **Wedding Planning:** With the rise of individuality in weddings, wedding planners have the opportunity to create personalized and unique wedding experiences that reflect the couple's personalities. ## Related on Trend Hunter - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Bridal Sandal Collections](https://www.trendhunter.com/trends/birkenstock-danielle-frankel.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Bridal Shoe Collections](https://www.trendhunter.com/trends/bridal-shoe-collection.md) - [Ultra-Luxurious Bridal Collections](https://www.trendhunter.com/trends/2025-bridal-collection.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md)