# Female Athlete Nutrition Ranges ATHENA Sports Nutrition Supports the Needs of Athletic Women By Laura McQuarrie | Published 2024-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athena-sports-nutrition References: [nutraceuticalbusinessreview](https://nutraceuticalbusinessreview.com/Vitaco-Health-ATHENA-Sports-Nutrition) & [vitacohealth](https://vitacohealth.com/vitaco-launches-athena-sports-nutrition/)  Recognizing that women have different biological needs that can be tailored and targeted with nutrition, Vitaco Health launched [ATHENA Sports Nutrition](https://www.trendhunter.com/trends/wafer-protein) to support peak performance and health. This unique sports nutritional range dedicated to helping athletic women perform at their best includes the ATHENA +Factor and focuses on ingredients like iron, collagen, calcium and electrolytes essential to women. Sports nutritional experts like Advanced Sports Dietitian Sally Walker were consulted to create this game-changing range of products. “With concerning health data that 38% of Australian females aged 19-30 aren’t reaching their daily iron intake and that 20% of women will develop osteoporosis later in life, it’s vital we identify these nutrients and encourage preventative actions as a focus area for females," says Walker, ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 25% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Female-specific Sports Supplements:** The rise of female-specific sports supplements such as ATHENA Sports Nutrition introduces targeted nutritional solutions for women's unique performance and health needs. - **Preventative Health-focused Nutrition:** Leveraging a focus on preventative health, sports nutritional products now include essential nutrients to address common deficiencies in women, reducing the risk of conditions like anemia and osteoporosis. - **Consultation-centric Product Development:** Incorporating expert consultation in product development ensures that new nutritional ranges meet the specific health requirements of their target demographic, like athletic women. ### Where This Applies - **Sports Nutrition:** The sports nutrition industry expands with specialized products focusing on the distinct nutritional needs of female athletes, offering enhanced performance support. - **Health and Wellness:** The health and wellness sector increasingly incorporates gender-specific nutritional solutions to address and prevent common health issues among women. - **Dietary Supplements:** Dietary supplement manufacturers are developing targeted products that cater to specific demographics, such as women, using insights from health experts and scientific data. ## Related on Trend Hunter - [Female-Centric Sport Nutrition Efforts](https://www.trendhunter.com/trends/gender-disparities-in-sports-nutrition.md) - [Female-Focused Sports Nutrition Products](https://www.trendhunter.com/trends/sports-nutrition-for-women.md) - [Female-Focused Sports Purees](https://www.trendhunter.com/trends/levelle-nutrition.md) - [Wafer Protein Bars](https://www.trendhunter.com/trends/wafer-protein.md) - [Female Athlete Wellness Programs](https://www.trendhunter.com/trends/Optima-Program.md) - [Women-Targeted Iron Supplements](https://www.trendhunter.com/trends/iron-supplement.md) - [Female-Focused Health Supplements](https://www.trendhunter.com/trends/womens-health-range.md) - [Female-Focused Sports Nutrition Supplements](https://www.trendhunter.com/trends/selfish-supplements.md) - [Inclusive Nutritional Supplements](https://www.trendhunter.com/trends/optavia-active-supplements.md)