# Premium BPA-Free Menstrual Products Athena Club Carries Tampons You Can Feel Good About By Jana Pijak | Published 2021-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athena-club References: [athenaclub](https://www.athenaclub.com/products/organic-tampons) [Athena Club](https://www.trendhunter.com/trends/athena-club1) is a menstrual care brand specializing in its signature Tampons You Can Feel Good About -- products that are [organic and made without harsh chemicals](https://www.trendhunter.com/trends/natracare). The premium tampons are "made with the safest and best materials," and are unscented, chlorine-free, BPA-free and expandable in width for added comfort. The leak-proof tampons can be mixed and matched with light, regular, super and super+ options available, and can be purchased per pack or through a custom subscription model allowing for multiple packs. The menstrual products are delivered directly to one's door and feature environmentally friendly applicators that are made from sugarcane, alongside a winged design and a protective cotton mesh that is both gentle and safe for consumers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Premium Menstrual Care:** Opportunities for disruptive innovation exist in the production and delivery of higher quality menstrual care products made of safe, organic and environmentally friendly materials. - **Chemical-free Menstrual Products:** Opportunities for disruptive innovation exist in finding new chemically safe and eco-friendly materials to make menstrual care products that target health conscious consumers. - **Direct-to-consumer Menstrual Care:** The sector of menstrual health is ripe for disruption with new models of customization and direct-to-consumer marketing and delivery solutions. ### Who This Affects Most - **Menstrual Care:** Menstrual care companies could incorporate new technological approaches, high-quality organic materials, and innovative direct-to-consumer sales models. - **Eco-friendly Products:** Existing eco-friendly companies and new up-and-coming firms could explore creating biodegradable and organic menstrual care products. - **Customization Subscriptions:** Companies could innovate through creating customizable subscription plans that provide regular deliveries of menstrual care products with automated add-ons or buying incentives. ## Related on Trend Hunter - [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md) - [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Viral Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v.md) - [Nourishing Full-Body Deodorants](https://www.trendhunter.com/trends/athena-club1.md) - [Functional Razor Kits](https://www.trendhunter.com/trends/razor-kit-from-athena-club.md) - [Biodegradable Period Products](https://www.trendhunter.com/trends/iris-arlo-pads.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [AI-Powered Menstrual Care Systems](https://www.trendhunter.com/trends/tulipon.md)