# All-White Studio Headphones Audio-Technica Debuted a New Colorway for its Popular ATH-M20xBT By Colin Smith | Published 2023-02-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ath-m20xbt References: [audio-technica](https://www.audio-technica.com/en-us/ath-m20xbt/?a)  [Audio-Technica](https://www.trendhunter.com/trends/ath-m50x-ice-blue) announced a new colorway for its best-selling studio headphones, the '[ATH-M20xBT](https://www.trendhunter.com/trends/m20xbt).' These headphones are now available in an all-white color scheme, completely covering the headphones in white from the earpads to the headrest. The Audio-Technica logos and trademarks on the white colorway are etched in, as not to detract from the white design. This is a part of the company's [M-series](https://www.trendhunter.com/trends/realbotix) lineup, which includes headphones at varying price points. However, the ATH-M20xBT is affordably priced at $79 USD. This is one of the most affordable products in the M-series lineup, but this does not mean that the product compromises on quality. The ATH-M20xBT boasts a battery life of 60 hours per charge and a charging time of only 10 minutes. The device includes 40 mm drivers, a detachable audio cable for users who prefer an analog connection, and a smart low latency mode for smooth gaming and streaming. Image Credit: Audio-Technica ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 64% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Studio Headphones Color Option:** Expanding color options for studio headphones, particularly a crisp all-white option, presents an opportunity to cater to consumers looking for a classic, stylish look. - **Affordable High-quality Headphones:** There is potential to disrupt the headphone market by offering high-quality headphones at affordable prices to target consumers who prioritize audio performance and features rather than branding or brand recognition. - **Battery Life Enhancement:** Improving the battery life of wireless headphones, especially in the affordable pricing category, presents a disruptive opportunity to cater to consumers who prioritize on-the-go use convenience. ### Industries Being Reshaped - **Audio Equipment Manufacturing:** Companies that manufacture audio equipment, particularly studio headphones, should consider expanding their product lines to cater to changing consumer preferences and increase sales. - **Gaming Equipment Manufacturing:** Creating headphones with a smart low latency mode for gaming presents a disruptive innovation opportunity for companies that manufacture gaming equipment, particularly those targeting the affordable pricing category. - **Consumer Electronics Retail:** Retailers that sell affordable high-quality headphones should consider targeting consumers who prioritize audio performance and battery life over branding or brand recognition to increase sales and market share. ## Related on Trend Hunter - [Exclusive Ice Blue Headphones](https://www.trendhunter.com/trends/ath-m50x-ice-blue.md) - [Rapid-Charging Wireless Headphones](https://www.trendhunter.com/trends/m20xbt.md) - [Community-Chosen Headphone Colorways](https://www.trendhunter.com/trends/deep-sea-blue-ath.md) - [Technical Timber-Accented Headphones](https://www.trendhunter.com/trends/audiotechnica-athwb2022.md) - [High-End Vintage-Inspired Headphones](https://www.trendhunter.com/trends/master-dynamic-mh40-v2.md) - [Long-Lasting Wireless Earbuds](https://www.trendhunter.com/trends/ath-cks50tw.md) - [Customizable ANC Earbuds](https://www.trendhunter.com/trends/ath-twx7.md) - [60s-Inspired Headphone Models](https://www.trendhunter.com/trends/mh40-wireless-applied-art-forms.md) - [Chic Affordable Wireless Headphones](https://www.trendhunter.com/trends/affordable-wireless-headphones.md)