# Long-Lasting Wireless Earbuds The ATH-CKS50TW Features a 20-Hour Battery Life and a Charging Case By Colin Smith | Published 2022-02-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ath-cks50tw References: [theverge](https://www.theverge.com/2022/2/15/22933567/audio-technica-ath-cks50tw-earbuds-anc-battery-life-price) & [audio-technica](https://www.audio-technica.com/en-ca/?gclid=Cj0KCQiAu62QBhC7ARIsALXijXQRaeKQKktd8mHm-8ir_LtsBQtSqIIPOuZ64OitJzCdXDUSW8Vx14caAqN8EALw_wcB)  [Audio-Technica](https://www.trendhunter.com/trends/ath-cks50tw2) has launched a premium pair of wireless earbuds named the 'ATH-CKS50TW.' These earbuds have an ultra-long-lasting battery life of 20 hours on the earbuds alone. On top of the 20 hours on the earbuds, the device comes with a case that doubles as a charger. When these two power sources are combined, the earbuds can last up to 50 hours without needing to be plugged into an outlet. The ATH-CKS50TW features Audio-Technica's active noise cancellation software which, when used, reduces the battery life by approximately 25%. However, the audio isolation of these earbuds with this feature enabled is excellent. These earbuds also support immersive audio features such as '[Sony](https://www.trendhunter.com/trends/audiotechnica-athtwx9) [360 Reality Audio](https://www.trendhunter.com/trends/kef-xio-soundbar)' for accurate spatial audio. The price point of these earbuds is $200, which is worth it for the number of features these earbuds offer. Image Credit: Audio-Technica ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Long-lasting Wireless Earbuds:** Opportunity to develop longer lasting batteries for wireless earbuds, allowing for more mobility and convenience. - **Active Noise Cancellation Earbuds:** Space for development of software to efficiently reduce noise without compromising earbud battery life. - **Immersive Audio Earbuds:** The potential to create more audio-enhancing features to compete in the high-end audio market. ### Where This Applies - **Wireless Technology:** Longer battery life and noise cancellation improvements can help enhance wireless earbuds as a more competitive, desirable product. - **Audio Equipment:** Development of immersive audio features may enhance user experience and add customer value for high-end audio equipment. - **Consumer Electronics:** Innovations in battery life and audio quality could spark interest and demand for wireless earbuds and consumer electronic devices overall. ## Related on Trend Hunter - [Automatic Power-Managing Earbuds](https://www.trendhunter.com/trends/ath-cks50tw2.md) - [Customizable ANC Earbuds](https://www.trendhunter.com/trends/ath-twx7.md) - [Rapid-Charging Wireless Headphones](https://www.trendhunter.com/trends/m20xbt.md) - [Long-Lasting ANC Earbuds](https://www.trendhunter.com/trends/longlasting-anc-earbuds-the-creative-outlier-pro-earphones-boast-an-impress.md) - [Low-Cost ANC Earbud Models](https://www.trendhunter.com/trends/anker-soundcore-space-a40.md) - [Quick-Charging Wireless Headphones](https://www.trendhunter.com/trends/eaha800.md) - [Long-Lasting Wireless Earbuds](https://www.trendhunter.com/trends/long-lasting-wireless-earbuds.md) - [Convenient Battery Earbuds](https://www.trendhunter.com/trends/soundcore-p41i.md) - [Hygienic Advanced Audio Earbuds](https://www.trendhunter.com/trends/audio-technica-athtwx9.md)