# Circular Personal Air Purifiers The IQAir Atem is Small Enough to Fit on Desktops By Mishal Omar | Published 2017-11-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/atem References: [markets.businessinsider](http://markets.businessinsider.com/news/stocks/IQAir-s-Ground-Breaking-Atem-Personal-Air-Purifier-Brings-Clean-Air-To-Your-Workspace-1002113469) & [iqair](https://www.iqair.com/ca/personal-air-purifiers/atem) The IQAir Atem is a personal air purifier that was designed to enhance the health of those who sit near it. In a world where fast-paced urbanization has led to vast amounts of pollution being pumped into the air, products like the IQAir Atem are able to mitigate some of the health-related consequences that pollution can have on the body. The small, personal air purifier comes in a [sleek circular shape](https://www.trendhunter.com/trends/aeroview-air-purifier) and is able to "remove up to 99% of particles through IQAir's proprietary HyperHEPA filtration, including ultra-fine particles." This ensures that the dust, toxins and odors that people are exposed to on a daily basis are filtered out of their personal spaces as they work throughout the day. The IQAir Atem also has the added benefit of reducing the aggravation of [allergy symptoms](https://www.trendhunter.com/trends/airmega-350-and-450), and reducing the risk of asthma attacks. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Personal Air Purifiers:** The trend of personal air purifiers is growing as people seek to improve their indoor air quality and protect their health. - **Hyperhepa Filtration:** The use of advanced HyperHEPA filtration technology in air purifiers is disrupting the market by providing highly efficient particle removal. - **Health-enhancing Products:** There is an increasing demand for products like the IQAir Atem that prioritize health and well-being by reducing exposure to pollutants. ### Where This Applies - **Air Purifier Industry:** The air purifier industry is evolving to meet the demand for smaller, more effective devices that can be used in personal spaces. - **Health and Wellness Industry:** The health and wellness industry can leverage personal air purifiers as a way to promote healthier indoor environments and address concerns about air pollution. - **Office Furniture Industry:** The office furniture industry has an opportunity to integrate personal air purifiers into workstation design, prioritizing employee health and productivity. ## Related on Trend Hunter - [Sustainable Sleek Air Purifiers](https://www.trendhunter.com/trends/iqair-atem.md) - [Compact Air Purifiers](https://www.trendhunter.com/trends/airmega-50.md) - [Targeted Portable Air Purifiers](https://www.trendhunter.com/trends/hale-personal-air-purifier.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md) - [Compact Cylindrical Air Purifiers](https://www.trendhunter.com/trends/coway-airmega-100.md) - [Compact Air Purifiers](https://www.trendhunter.com/trends/hushjet-compact-purifier.md) - [Affordable Portable Air Purifiers](https://www.trendhunter.com/trends/pureaura.md) - [Neck-Worn Air Purifiers](https://www.trendhunter.com/trends/portable-air-purifier-concept.md) - [Autonomous Air Purifiers](https://www.trendhunter.com/trends/mito-air-purifier.md)