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# Classic Technique Eclectic Fashion
Très Bien Introduces the Second ATELJÉ Collection

By Amy Duong | Published 2021-03-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/atelj-collection
References: [hypebeast](https://hypebeast.com/2021/3/tres-bien-atelje-collection-spring-summer-2021-details)

London-based retail label Très Bien introduces the second drop of the ATELJÉ collection after the inaugural launch that debuted last year. The brand continues to unveil the ATELJÉ ethos to honor traditional craftsmanship. All of the pieces that join the capsule are made in the Très Bien atelier in Malmö.

This includes the design idea, pattern creation, samples, fittings, and onwards. The pieces are all made with high quality materials, down to the fabric and trimming, which are all sourced from Italy. The capsule nod to the world of technical sportswear, featuring items such as jackets or suit jackets, down to classic shirts as well. Overall, the capsule has a series of accessories, knitwear, shirts, outerwear, and suits.

Image Credit: Très Bien

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 21% | Activity: 7% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Craftsmanship Revival:** ATELJÉ collection reflects the trend of reviving traditional craftsmanship in fashion.
- **Sustainable Sourcing:** ATELJÉ collection caters to the trend of using high-quality and sustainable materials.
- **Sportswear Influence:** ATELJÉ collection showcases the influence of technical sportswear in high-end fashion.

### Sectors Adopting This

- **Fashion:** Très Bien's ATELJÉ collection is within the fashion industry.
- **Textile and Material Sourcing:** The ATELJÉ collection emphasizes material sourcing from Italy.
- **Luxury Goods:** The ATELJÉ collection offers high-end, high-quality fashion pieces made with traditional craftsmanship techniques.

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