# Flask-Hiding Fixies The Ateliers D'Embellie Bike Lets Riders Take a Sip While Staying Classy By Peter Vallas | Published 2011-01-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ateliers-dembellie References: [ateliersembellie](http://www.ateliersembellie.com/COG&BITS.html) & [ateliersembellie](http://www.ateliersembellie.com/HOME.html) Bike manufacturer Ateliers d’Embellie has released their first ever piece that's a "[Porteur"-styled bicycle](https://www.trendhunter.com/trends/bicycle-store). The unique feature that stands out in this vintage marvel is the hidden flask built in under the seat. The bike by Ateliers d’Embellie is entirely handmade, which displays a combination of craftsmanship and class. The frame is wrapped in leather and features exclusive [vintage old parts](https://www.trendhunter.com/trends/objects-from-frames) built into the bike. I'd recommend that you keep 40-year-old scotch in the flask to add some additional class ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Handmade Bicycles:** There are opportunities for disruptive innovation in the bicycle industry by creating unique, custom-made bikes that cater to niche markets. - **Hidden Features:** Integrating hidden features into products, such as a flask in a bicycle, can provide a unique selling point and enhance the user experience. - **Vintage Revival:** There is a growing trend of reviving vintage designs and incorporating them into modern products, creating a sense of nostalgia and uniqueness. ### Sectors Adopting This - **Bicycle Manufacturing:** Bicycle manufacturers can explore the potential of customization and unique features to cater to individual customer preferences and create differentiated products. - **Luxury Goods:** There is an opportunity for luxury brands to incorporate hidden, exclusive features into their products, appealing to high-end consumers seeking uniqueness and sophistication. - **Craftsmanship and Artistry:** The trend of handmade products opens up opportunities for artisans and craftsmen to showcase their skills and create bespoke items with hidden features that add value and intrigue to customers. ## Related on Trend Hunter - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Chrome Bottle-Attached Luxe Bags](https://www.trendhunter.com/trends/biker-messenger.md) - [Ultra-Customizable Water Bottles](https://www.trendhunter.com/trends/sunnies-flask.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Consummately Customizable Commuter Bikes](https://www.trendhunter.com/trends/customizable-commuter-bike.md) - [Sleek Cyclist Water Bottles](https://www.trendhunter.com/trends/cyclist-water-bottle.md) - [Seltzer-Inspired Bikes](https://www.trendhunter.com/trends/hangar-1-vodka.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md)