# Cynical Montréal Streetwear Atelier New Regime's Line is Full of Color and Statement Graphics By Riley von Niessen | Published 2017-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atelier References: [fuckingyoung.es](http://fuckingyoung.es/atelier-new-regime-pre-fall-2017-lookbook/) & [ateliernewregime](https://ateliernewregime.com/) Atelier New Regime, a [streetwear fashion label](https://www.trendhunter.com/trends/october-collection) founded in 2009 that's based in Montréal, Quebec, recently released a new line of apparel that's full of [retro styles](https://www.trendhunter.com/trends/marty-supreme) and unique graphics that make the garments stand out. Included in the collection are various [vivid tracksuits](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ) that make use of a satin-like material, polos, graphic tees, button-up shirts, and more. While hues of bubblegum pink, emerald green, bright blue, and crimson red make the structured garments eye-catching on their own, graphics that read "Never Had Shit," "Big Daddy," and the label's name offer ever more variance. The entire pre-Fall 2017 collection can be found on Atelier New Regime's web store, where prices range from around $15 to $180 CAD. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 91% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vivid Streetwear:** Streetwear brands can explore the use of vivid colors and unique graphics to make their garments stand out. - **Retro Fashion:** The use of retro styles in fashion is a trend that continues to gain popularity and presents an opportunity for fashion designers to tap into. - **Statement Graphics:** Using statement graphics on apparel is a growing trend that highlights self-expression and can be used by brands to differentiate their products. ### Where This Applies - **Fashion:** Fashion designers can explore the use of vivid colors and unique graphics on apparel to create a distinct brand identity. - **Streetwear:** Streetwear brands that incorporate retro styles and statement graphics can differentiate themselves in the crowded fashion market. - **E-commerce:** The Atelier New Regime's successful web store highlights the growing importance of e-commerce in the fashion industry. ## Related on Trend Hunter - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)