# Anti-Hero Helmets Latest Line of Atelier Ruby Helmets is Inspired by Steve McQueen By Robyn Currie | Published 2009-10-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/atelier-ruby-helmets References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1233/ateliers-ruby-helmets) & [ateliersruby](http://www.ateliersruby.com) When Parisian designer Jerome Coste survived 6 separate head traumas, he probably never thought that he would be designing luxury protection [Atelier](https://www.trendhunter.com/trends/nomadic-office) Ruby Helmets. Inspired by the great screen legend [Steve McQueen](https://www.trendhunter.com/trends/red-wing-x-steve-mcqueen-classic-moc), as well [old school racing details](https://www.trendhunter.com/trends/custom-racing-jackets), they are manufactured out of the same carbon fiber as the helmets worn by Formula One drivers. And to top it all off, the Atelier Ruby Helmets have a super luxurious and decadent burgundy nappa lambskin lining. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Protection Gear:** The trend of designing high-end protective gear allows for disruptive innovation in the safety industry. - **Retro Racing Designs:** The growing popularity of retro racing designs presents opportunities for disruptive innovation in the fashion and automotive industries. - **Carbon Fiber Manufacturing:** The trend of using carbon fiber materials in various products creates opportunities for disruptive innovation in the manufacturing industry. ### Who This Affects Most - **Safety Equipment:** The luxury protection gear trend provides innovative opportunities in the safety equipment industry. - **Fashion:** The incorporation of retro racing designs in fashion opens up disruptive innovation possibilities in the fashion industry. - **Automotive:** The increasing demand for retro racing designs in automotive products creates opportunities for disruptive innovation in the automotive industry. ## Related on Trend Hunter - [Sleek Full-Face Moto Helmets](https://www.trendhunter.com/trends/supertech-r10-launch-edition-helmet.md) - [AI-Generated Motorbike Helmets](https://www.trendhunter.com/trends/coldstar-art.md) - [Collaboration Sport Use Helmets](https://www.trendhunter.com/trends/malle-x-nexx-atp-helmet.md) - [Mirrored Winter Sport Helmets](https://www.trendhunter.com/trends/ruroc-chrome-snow-helmet.md) - [Augmented Reality Motorcyclist Helmets](https://www.trendhunter.com/trends/shoei-eyelights-gtair-3-smart.md) - [Camera-Equipped Motorcyclist Helmets](https://www.trendhunter.com/trends/forcite-mk1s-smart-helmet.md) - [Oceanic Recycled Helmets](https://www.trendhunter.com/trends/shellmet-helmet.md) - [Connected Motorcycle Helmets](https://www.trendhunter.com/trends/shoei-opticson-smart-motorcycle-helmet.md) - [Customized 3D-Printed Bike Helmets](https://www.trendhunter.com/trends/kav-bike-helmets.md)