# All-Orange Streetwear Boutiques Atelier New Regime Has Opened Its First Store in Montreal By Rebecca Byers | Published 2016-04-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/atelier-new-regime References: [superfuture](http://superfuture.com/supernews/montreal-atelier-new-regime-store-opening) This new boutique in Montreal is the home of Atelier New Regime, an up and coming brand in the city. The brand chose to open their first boutique in St.-Henri, a historically blue collar Montreal neighborhood on the come up, now occupying a ground level of a low-rise building. The interior of the shop itself is almost entirely bright orange, with a rectangular tube-shaped light fixture on the ceiling. In addition to the walls, the shop features entirely orange fixtures and carries the streetwear brand's entire range. Atelier New Regime is a Montreal-based streetwear brand launched in 2009 by brothers Koku and Gildas Awuye and Setiz Taheri. The shop on St.-Henri is constructed from steel and was realized by local design practice Consult. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Orange-themed Stores:** Designing stores with a monochromatic orange theme could be a unique branding strategy for streetwear boutiques. - **Hyper-local Branding:** Developing a brand identity rooted in the history and culture of a specific local neighborhood could help establish a loyal and dedicated customer base. - **Rise of Streetwear Brands:** The increasing popularity of streetwear fashion can offer opportunities for new and emerging brands to enter the market and establish a name for themselves. ### Who This Affects Most - **Retail:** Implementing unique and eye-catching store designs could attract more customers and lead to increased sales. - **Fashion:** Studying and incorporating local history and culture into fashion designs could create a narrative that resonates with consumers. - **Design:** Creating innovative and visually appealing store designs can enhance a brand's identity and contribute to its success. ## Related on Trend Hunter - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Luxurious Home Decor Flagships](https://www.trendhunter.com/trends/rh-montreal.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Immersive Coffee Boutiques](https://www.trendhunter.com/trends/nespresso-canada.md) - [Ultra-Elegant High-Performance Alpine Stores](https://www.trendhunter.com/trends/moncler-grenoble-retail.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md)