# Purpose-Driven Celebrity Fashion Atelier Jolie is Angelina Jolie's Own Design Label By Laura McQuarrie | Published 2023-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/atelier-jolie References: [designtaxi](https://designtaxi.com/news/423538/Angelina-Jolie-Makes-Foray-Into-Fashion-With-Purpose-Driven-Design-Label/) & [instagram](https://www.instagram.com/p/CsWTkDLRUk_/?utm_source=ig_embed&ig_rid=afdf6cce-0e3a-42a3-895d-6054163c59c3) [Atelier Jolie](https://www.trendhunter.com/trends/atelier-victorias-secret) is the newly launched design label from Angelina Jolie and it stands out with a purpose-driven approach to fashion. There's often a significant disconnect between the people who make clothes (often laborers in factories under challenging conditions) and the consumers who purchase and wear them, resulting in a lack of awareness and empathy regarding the human and environmental impact of the fashion industry. Atelier Jolie sees the potential for this to change by offering a direct connection between clients and a network of tailors, pattern makers and artisans who will create garments out of [vintage fabrics](https://www.trendhunter.com/trends/kzk-studio) and headstock. This [sustainable, circular clothing concept](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) is on a mission to make high fashion more accessible to the public, all the while increasing the reverence for the supply chain that makes it possible. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 66% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Purpose-driven Fashion:** The rise of purpose-driven fashion presents an opportunity for fashion businesses to infuse social and environmental impact into their business models. - **Sustainable Fashion:** Sustainable fashion is a growing trend which presents opportunities for businesses to reduce environmental impact and reconnect with consumers who seek eco-friendly products. - **Circular Fashion:** The circular fashion model, which seeks to minimize waste and promote ethical manufacturing, presents an opportunity for innovative and sustainable business models in the fashion industry. ### Where This Applies - **Fashion:** The fashion industry has an opportunity to embrace sustainable and ethical practices to reduce environmental impact and increase transparency within the supply chain. - **Textiles:** The textile industry has an opportunity to re-think supply chains to prioritize sustainable and ethical practices, and focus on materials that are eco-friendly and recycled. - **Apparel Manufacturing:** Apparel manufacturers have an opportunity to pivot to sustainable and ethical production practices in order to reduce environmental impact and create positive social change. ## Related on Trend Hunter - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md)