# Winter Voyager Lookbooks The Latest Atelier de l’Armée F/W Lookbook Features a Frigid Exploration By Malika Renee Butss | Published 2015-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atelier-de-larme-fw References: [hypebeast](http://hypebeast.com/2015/8/atelier-de-larmee-2015-fall-winter-lookbook) & [atelierdelarmee](http://atelierdelarmee.com/lookbook-11.html) The Atelier de l’Armée F/W '15 lookbook has finally been released for public adoration. Showcasing all the styles featured in the brand's F/W '15 Collection, this lookbook sets the tone for a chilly F/W season featuring hot styles. Atelier de l’Armée cast both a male and a female model for its latest lookbook. Taking place in the brand's hometown, the Amsterdam-based lookbook features both models dressed for a stylish journey through the bitter cold. In this lookbook l’Armée fans are told a story of a cold Netherlands day embraced by two young people dressed in [durable materials](https://www.trendhunter.com/trends/descente-allterrain-fw25), [water-repellant garments, rainwear](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection) and [quilted outerwear pieces](https://www.trendhunter.com/trends/soeur-x-kway). Placing the models against minimalistic and naturalistic scenery, the Atelier de l’Armée F/W '15 Lookbook highlights the brand's latest collection in the most exciting way. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Winter Fashion Trends:** Disruptive innovation opportunity: Designing stylish and durable winter clothing that incorporates water-repellent and quilted outerwear pieces. - **Gender-inclusive Lookbooks:** Disruptive innovation opportunity: Creating lookbooks that feature both male and female models to appeal to a more diverse customer base. - **Minimalistic Scenic Photography:** Disruptive innovation opportunity: Using minimalist and naturalistic scenery in fashion photography to create a unique and captivating visual aesthetic. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Developing innovative materials and technologies for winter clothing, such as water-repellant fabrics and advanced insulation materials. - **Fashion Photography:** Disruptive innovation opportunity: Experimenting with unconventional and minimalistic photography styles to create striking and memorable fashion campaigns. - **Retail:** Disruptive innovation opportunity: Incorporating gender-inclusive marketing strategies and diversifying model representation to attract a broader range of customers. ## Related on Trend Hunter - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)