# H20-Friendly Adventure Cams ATC Mini Waterproof Camera Delivers High Definition in Small Sizes By Matt Ho | Published 2011-11-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/atc-mini-waterproof-camera References: [ubergizmo](http://www.ubergizmo.com/2011/11/oregon-unveils-atc-mini-waterproof-camera/) & [ephotozine](http://www.ephotozine.com/article/waterproof-oregon-scientific-atc-mini-announced-17801) Don’t let the size of the ATC Mini Waterproof Camera fool you because despite its petite dimensions, this is one of the most high-tech cams around. At just 70 grams, the ATC Mini Waterproof Camera is lightest H20-friendly camera on the market. On the technical side, this is a pretty impressive device. Like many high-tech cameras, this can record HD videos at 720p with a lens that brings 110 degree field of view and it’s waterproof up to 20m when underwater. In terms of digital storage, this comes with a 32GB for up to 1.5 hours worth of video. The ATC can also be mounted on a helmet (with the provided helmet mount), surf boards and handle bars so that you can always film your adventure. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Waterproof Adventure Cameras:** Opportunity for disruptive innovation in creating new, lightweight, and high-tech waterproof cameras for adventure enthusiasts. - **Helmets and Sports Gear Technology:** Opportunity for disruptive innovation in integrating more wearable and mountable technology into helmets and sports gear for adventure activities. - **High Definition Recording Devices:** Opportunity for disruptive innovation in creating smaller and more powerful recording devices with high definition capabilities. ### Sectors Adopting This - **Action Sports:** A growing market for high-tech, durable, and waterproof camera and technology gear for adventure and action sports enthusiasts. - **Consumer Electronics:** Opportunity for disruptive innovation in the consumer electronics industry in creating new and improved cameras and wearable technology for outdoor and adventure enthusiasts. - **Travel and Tourism:** Opportunity for disruptive innovation in the travel and tourism industry in offering adventure and experience packages that integrate the latest technology gear for video and photo capture. ## Related on Trend Hunter - [Pocket-Friendly UHD Action Cams](https://www.trendhunter.com/trends/5k-action-camera.md) - [Rugged Underwater Cameras](https://www.trendhunter.com/trends/wg-80.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md) - [Compact Sports-Ready Cameras](https://www.trendhunter.com/trends/hero-action-camera.md) - [Ultra-Durable Action Cameras](https://www.trendhunter.com/trends/insta360-x5.md) - [Durable Waterproof Action Cameras](https://www.trendhunter.com/trends/akaso-brave-8-4k.md) - [Lightweight 360-Degree Action Cameras](https://www.trendhunter.com/trends/insta360-x4-air.md) - [Compact Action Cams](https://www.trendhunter.com/trends/gopro-hero-11-black-mini.md) - [Miniature Adventure-Ready Cameras](https://www.trendhunter.com/trends/hero-11-black-mini.md)