# Trashy Sports Tees Atayne's Athletic Apparel is Made from Garbage and Waste By Katherinev123 | Published 2009-10-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/atayne References: [springwise](http://springwise.com/eco_sustainability/atayne/) & [atayne](http://www.atayne.com/) Atayne, a small [performance apparel](https://www.trendhunter.com/trends/coolia-activewear) company founded by Jeremy Litchfield in Portland, Maine, makes all of its athletic clothing from garbage. (In our eco-conscious world, is that even surprising?) Atayne’s sports apparel is made from [recycled polyester](https://www.trendhunter.com/trends/id-train-colorblock-leggings), which comes from post-consumer plastic bottles, and recycled cotton. As sports clothes often get sweaty and smell, Atayne uses naturally-derived chitosan (a polysaccharide that can purify waste) to [eliminate odor](https://www.trendhunter.com/trends/wellen-patinatech-tshirt). According to Springwise, Atayne puts people and the planet first rather than focusing only on convenience and aesthetics. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Athletic Apparel:** Creating athletic clothing from recycled materials presents an opportunity for companies to tap into the growing demand for sustainable products. - **Use of Chitosan in Odor Elimination:** Incorporating naturally-derived chitosan into sports clothes to combat odor offers a disruptive innovation opportunity for manufacturers in the athletic apparel industry. - **Recycled Polyester as a Material Source:** Using post-consumer plastic bottles to produce recycled polyester for sports apparel can be a disruptive innovation strategy for companies aiming to reduce waste and environmental impact. ### Sectors Adopting This - **Performance Apparel:** Performance apparel companies can explore the use of recycled materials and odor-eliminating technologies to capitalize on the growing demand for eco-friendly sportswear. - **Sustainable Fashion:** The sustainable fashion industry can leverage the use of chitosan and recycled polyester in their products to offer environmentally-conscious alternatives to traditional athletic apparel. - **Sporting Goods Manufacturing:** Sporting goods manufacturers can consider incorporating recycled materials like polyester from plastic bottles to build an eco-friendly image and address consumer preferences for sustainable products. ## Related on Trend Hunter - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Sustainable Sports Braces](https://www.trendhunter.com/trends/sports-brace.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Sustainable Sports Apparel](https://www.trendhunter.com/trends/undyed.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md)