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# Dark Side Garden Decor
The AT-AT Lawn Ornament Let's You Battle the Empire While You Cut the Grass

By Michael Hines | Published 2014-08-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/atat-lawn-ornament
References: [technabob](http://technabob.com/blog/2014/08/18/star-wars-at-at-lawn-ornament-keep-hoth-the-grass/) & [thinkgeek](http://www.thinkgeek.com/product/1bff/?cpg=cj&ref=&CJURL=&CJID=3363563)

It doesn't get much more niche than the AT-AT Lawn Ornament. ThinkGeek's latest creation lets you recreate one of the most memorable scenes from The Battle of Hoth right in your front yard. For those who haven't seen [Star Wars](https://www.trendhunter.com/trends/brickbuilt-star-wars-logo), all you need to know is that a spaceship trips a [giant robot](https://www.trendhunter.com/trends/grogu) with a cable and it is awesome.

The AT-AT Lawn Ornament isn't as colorful or creepy as typical [lawn ornaments](https://www.trendhunter.com/trends/grinch-decor) (looking at you, lawn gnomes), but what it lacks in flair it more than makes up for in geekiness. It is a ThinkGeek original and is officially licensed, so you won't have to sweat the details. The AT-AT Lawn Ornament isn't available just yet; it comes out in late November and will be sold for $39.99.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 71% | Activity: 60% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Niche Lawn Ornaments:** Creating lawn ornaments that cater to specific interests and fandoms can engage and attract niche markets.
- **Geeky Outdoor Decor:** Designing outdoor decor that reflects popular geek culture can appeal to consumers looking to express their interests in unique ways.
- **Licensed Lawn Ornaments:** Partnering with popular franchises to create officially licensed lawn ornaments can tap into the dedicated fan bases and generate brand loyalty.

### Industries Being Reshaped

- **Home Decor:** The home decor industry can explore opportunities in creating niche lawn ornaments to cater to specific interests and fandoms, offering consumers unique and personalized options.
- **Pop Culture Merchandise:** The pop culture merchandise industry can expand their product offerings by including geeky outdoor decor that resonates with fans of movies, TV shows, and games.
- **Licensing and Brand Partnerships:** The licensing and brand partnerships industry can collaborate with popular franchises to create officially licensed lawn ornaments, tapping into the fan bases and maximizing revenue potential.

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