# Built-In Speaker Hats The Atari Connected Life Speakerhat is Embedded with Audio Equipment By Mary Van Puymbroeck | Published 2017-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atari-connected-life References: [engadget](https://www.engadget.com/2017/07/20/atari-introduces-the-speakerhat/) & [theverge](https://www.theverge.com/circuitbreaker/2017/7/20/16003062/atari-speakerhat-release-beta-test) The first release of the '[Atari](https://www.trendhunter.com/trends/atari-vr-headset) Connected Life' line is the Atari 'Speakerhat.' This baseball cap is embedded with a pair of [Bluetooth-connected speakers](https://www.trendhunter.com/trends/fender-x-teufel). The speakers sit under the bill of the cap and project high quality sound around the wearers head instead of directly in the ears. The speakers are barely visible when the hat is being worn. According to Atari, "the intent [of Speakerhat] is to continuously improve on design and engineering, until the technology is completely invisible." With a simplistic embroidered logo, the Atari hat hopes to appeal to exercise enthusiasts who enjoy a bold listening experience and grown-up [classic game fans](https://www.trendhunter.com/trends/atari-7800-plus). The Atari Connected Life Speakerhat does not have a release date yet, but fans can register to become a tester of this innovative new product. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Embedded Audio Wearables:** Incorporating audio capabilities into wearable products provides new opportunities for high-quality sound experiences while maintaining portability. - **Headphone Replacement Wearables:** Wearables that provide audio output not located within the ear canal are a disruptive innovation for consumers seeking alternative sound solutions. - **Invisible Technology:** The aim for future wearable products is to incorporate technology that is unobtrusive and discrete, creating a seamless and natural user experience. ### Who This Affects Most - **Fashion:** The fashion industry has the potential to incorporate new audio technologies into their wearable products, creating new opportunities for audio output in clothing. - **Fitness:** Fitness companies can integrate embedded audio technology in their products, providing a safer alternative to traditional earbuds that can block out important audio signals from the environment. - **Gaming:** The gaming industry can incorporate audio capabilities into wearable products, creating a more immersive and interactive gaming experience. ## Related on Trend Hunter - [Wood-Paneled VR Headsets](https://www.trendhunter.com/trends/atari-vr-headset.md) - [Smart Beaming Speakers](https://www.trendhunter.com/trends/noveto-n1.md) - [Tennis Ball-Shaped Speakers](https://www.trendhunter.com/trends/hearo.md) - [Neck-Worn Gaming Speakers](https://www.trendhunter.com/trends/panasonic-soundslayer-gnw10.md) - [Retro Gaming Smartwatches](https://www.trendhunter.com/trends/atari-2600-my-play-smartwatch.md) - [Key-Typing Headgarments](https://www.trendhunter.com/trends/gboard-cap.md) - [Wearable Gaming Speakers](https://www.trendhunter.com/trends/wearable-gaming-speaker.md) - [Hybrid Wearable Headphones](https://www.trendhunter.com/trends/neckphone-tri.md) - [Headphone-Holding Speaker Concepts](https://www.trendhunter.com/trends/cornucopia-speaker.md)