# Google Search-Infused Games 'Atari Breakout' Celebrates 37 Years with a Google Stunt By Jen Chae | Published 2013-05-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/atari-breakout References: [mashable](http://mashable.com/2013/05/14/type-atari-breakout-google/) & [joystiq](http://www.joystiq.com/2013/05/14/google-commemorates-ataris-breakout-in-interactive-fashion/) How would you like to celebrate your 37th birthday? For this video game's birthday, it hogged the entire image search section of its name. Search 'Atari Breakout' on [Google](https://www.trendhunter.com/trends/pacmans-45th) and you will be redirected to a colorful surprise. Google has pulled celebratory stunts like this before, often with its homepage logo commemorating different events. The Atari Breakout stunt is specifically enticing because it is completely [interactive and long-lasting](https://www.trendhunter.com/trends/samsung-ads-gamebreaks): you may end up spending more than a few minutes on this page. Google knows well to serve as the interface of a fun, addictive game to clearly reflect its cool tech abilities. This is a new and effective way of gaining publicity through a platform that sees a tremendous flow daily traffic. Atari's Breakout is an original game of brick breaker. It was first created in 1976; countless variations of the game have been made since. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Interactive Google Games:** Companies can utilize Google's reach and technological capabilities to create interactive and fun games that attract traffic and gain publicity. - **Search-infused Marketing:** Marketers can incorporate Google searches into their campaigns, as Google has demonstrated the effectiveness of associating a search with an interactive product. - **Long-lasting Interactive Content:** Developers can create long-lasting interactive content, like Google's Atari Breakout stunt, that keeps users engaged and boosts brand recognition. ### Where This Applies - **Gaming:** The gaming industry can use platforms like Google to create interactive games that attract and retain players, like Atari Breakout. - **Advertising:** Advertisers can explore search-infused marketing techniques like Google's Atari Breakout stunt to effectively market their products and increase engagement. - **Technology:** The technology industry can leverage Google's platform and technological capabilities to create new and innovative products, like interactive search-infused games. ## Related on Trend Hunter - [Digital Halloween Games](https://www.trendhunter.com/trends/pacmans-45th.md) - [Game-Themed Browser Hidden Features](https://www.trendhunter.com/trends/katamari-damacy-1.md) - [Digital Personality Tool Quizes](https://www.trendhunter.com/trends/find-your-doodle.md) - [Show-Inspired Browser Games](https://www.trendhunter.com/trends/squid-game-1.md) - [Search Engine Football Games](https://www.trendhunter.com/trends/mini-cup.md) - [Anniversary-Celebrating Retro Games](https://www.trendhunter.com/trends/atari-xp.md) - [Alien-Hunting AR Games](https://www.trendhunter.com/trends/taito.md) - [Playful Holiday Tracking Platforms](https://www.trendhunter.com/trends/google-santa-tracker.md) - [Offline Game-Inspired Brick Sets](https://www.trendhunter.com/trends/brick-dangerous.md)