# Fiery Floral Ads The Atalar Spring 2012 Campaign Stars a Vibrant Naty Chabanenko By Meghan Young | Published 2012-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atalar-spring-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/naty-chabanenko-atalar-spring-2012-campaign-nihat-odabasi/) & [atalargiyim.tr](http://www.atalargiyim.com.tr/english/) The Atalar Spring 2012 campaign combines [floral patterns](https://www.trendhunter.com/trends/reformation-spring-2025) with a fiery palette. The result is as captivating as staring into a roaring bonfire. In fact, it almost appears as though one is staring into a fire with a beautiful apparition in the form of model Naty Chabanenko. Captured by Istanbul-based photographer Nihat Odabasi, the Atalar Spring 2012 campaign was styled by Mert Aslan. The [seductive appeal](https://www.trendhunter.com/trends/contemporary-femininity) of the Turkish brand's designs made it easy for Aslan to focus on the Russian beauty's innate sensuality. Filled with [colorful jumpsuits and jackets](https://www.trendhunter.com/trends/vowels-1), the vibrant neon-hued photoshoot has a lot to offer. Hairstylist Mesut Öner played with loose waves while makeup artist Gila Benezra created a flawless face to finish the looks in the Atalar Spring 2012 campaign. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Floral-fire Fusion:** The combination of floral patterns and fiery colors in the Atalar Spring 2012 campaign presents an opportunity for fashion brands to explore bold and contrasting design elements. - **Seductive Styling:** The focus on the Russian model's innate sensuality in the Atalar Spring 2012 campaign opens up opportunities for lingerie and intimate apparel brands to create provocative and alluring marketing campaigns. - **Vibrant Neon Fashion:** The use of vibrant neon-hued apparel in the Atalar Spring 2012 campaign highlights the potential for fashion brands to embrace bold and eye-catching colors in their collections. ### Sectors Adopting This - **Fashion Retail:** The Atalar Spring 2012 campaign showcases disruptive innovation opportunities for fashion retailers to experiment with bold patterns, vibrant colors, and seductive styling. - **Beauty and Cosmetics:** The flawless makeup and hairstyle in the Atalar Spring 2012 campaign presents opportunities for beauty and cosmetics brands to capitalize on the desire for a polished and captivating look. - **Photography and Advertising:** The visually striking imagery in the Atalar Spring 2012 campaign demonstrates the potential for photography and advertising industries to create captivating and attention-grabbing campaigns using bold visuals. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md)