# On-Demand Champagne Deliveries Virgin Voyages' 'Shake for Champagne' Enhances At-Sea Experiences By Laura McQuarrie | Published 2019-10-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/at-sea-experience References: [businesswire](https://www.businesswire.com/news/home/20191009005133/en) & [virginvoyages](http://www.virginvoyages.com/) [Virgin Voyages](https://www.trendhunter.com/trends/cruise-portfolio) debuted an on-demand champagne delivery service by the name of 'Shake for Champagne' as a way to enhance the at-sea experiences it provides. Onboard the Scarlet Lady, it's now as simple as shaking a smartphone with the Sailor app, which reveals a secret Virgin Voyages Champagne button that can be pressed to be treated to a bottle of [Möet & Chandon](https://www.trendhunter.com/trends/rose-imperial) Impérial in a red-colored bucket that's on-brand with Virgin. While the on-demand champagne delivery service shares a taste of true luxury, there's also a luxurious new [champagne lounge and caviar bar](https://www.trendhunter.com/trends/limited-edition-holiday-boutique) called Sip to visit for an even greater selection. To kick off Virgin Voyages’ inaugural season, limited-edition bottles of Möet & Chandon Impérial will be available in the cabins of those who make their booking within a limited time window. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **On-demand Delivery Services:** Companies can enhance their customer experiences by incorporating on-demand delivery services, like Virgin Voyages' Shake for Champagne, into their offerings. - **Luxury Cruise Experiences:** Investing in luxury cruise experiences, like Virgin Voyages' champagne lounge and caviar bar, can differentiate companies in the highly competitive cruise industry. - **Limited-edition Promotions:** Implementing limited-edition promotions, like the offer of limited-edition champagne bottles for early bookings, can create a sense of urgency and drive sales for companies in various industries. ### Who This Affects Most - **Food and Beverage:** Food and beverage industries can utilize on-demand delivery services, like Virgin Voyages' Shake for Champagne, to bring added luxury and convenience to customer experiences. - **Travel and Tourism:** Companies within the travel and tourism industry can invest in luxury experiences, like Virgin Voyages' champagne lounge and caviar bar, to differentiate themselves and enhance customer satisfaction. - **Hospitality and Accommodation:** Implementing limited-edition promotions, like the offer of limited-edition champagne bottles for early bookings, can drive sales and create loyal guests for companies within the hospitality and accommodation industry. ## Related on Trend Hunter - [Cruise-Ready Sparkling Beverages](https://www.trendhunter.com/trends/princess-cruises1.md) - [Inflight Sparkling Wines](https://www.trendhunter.com/trends/emirates-1.md) - [Festive In-Flight Serves](https://www.trendhunter.com/trends/black-cow-1.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Refreshing Inflight Spritzes](https://www.trendhunter.com/trends/skyhigh-spritz.md) - [Adult-Only Cruise Partnerships](https://www.trendhunter.com/trends/cruise-portfolio.md) - [Inflight Fizzy Cocktails](https://www.trendhunter.com/trends/ohza.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Non-Alcoholic Mixology Programs](https://www.trendhunter.com/trends/seabourn.md)