# Fan-Favorite Sound Burgers Audio-Technica is Rolling Out the AT-SB727 as a Regular Product By Colin Smith | Published 2023-05-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/at-sb727 References: [audio-technica](https://www.audio-technica.com/en-us/at-sb727)  The AT-SB727 Sound Burger is a portable Bluetooth turntable that was first launched in the 1980s and has been reintroduced by [Audio-Technica](https://www.trendhunter.com/trends/audio-technica) to celebrate its 60th anniversary. The device has a [retro design](https://www.trendhunter.com/trends/brad-retro-mkii-turntable) that resembles a clamshell burger, with two circular halves that clamp onto a vinyl record. The Sound Burger can play both 33 1/3 and 45 RPM records and has a rechargeable battery that lasts up to four hours. The Sound Burger is available in three colors: yellow, white, and black. It costs $199 and can be purchased from Audio-Technica’s website or other online retailers. However, the device is in high demand and may be sold out at some locations. The Sound Burger is not a hi-fi record player, but rather a fun and nostalgic way to enjoy vinyl on the go or at home with [wireless speakers or headphones](https://www.trendhunter.com/trends/crosley-c65). Image Credit: Audio-Technica ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 66% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Retro Technology Revival:** Opportunity for companies to revive and modernize nostalgic devices that have a cult following among consumers. - **Portable Vinyl Players:** Opportunity for innovative vinyl-playing devices that cater to the needs of modern music lovers who prioritize portability and convenience. - **Bluetooth Turntables:** Opportunity for companies to develop Bluetooth-enabled turntables that allow users to stream music wirelessly to their speakers or headphones. ### Who This Affects Most - **Consumer Electronics:** Industry players can create innovative products that tap into consumers' interest in retro technology while incorporating modern features and functionality. - **Music Streaming Services:** Industry players can partner with consumer electronics companies to offer seamless integration between vinyl players and music streaming services, catering to the wants of audio enthusiasts. - **Vintage Retail:** Industry players can leverage the nostalgia factor in vintage products similar to Sound Burger to create a completely unique buying experience and tap into the growing wave of an in-person customer experience. ## Related on Trend Hunter - [Revamped Portable Turntables](https://www.trendhunter.com/trends/audio-technica.md) - [Vibrant Portable Record Players](https://www.trendhunter.com/trends/at727.md) - ['80-Style Portable Turntables](https://www.trendhunter.com/trends/sound-burger.md) - [Wirelessly Enabled Turntables](https://www.trendhunter.com/trends/audiotechnica-atlp3xbt.md) - [Clean Modern Turntables](https://www.trendhunter.com/trends/sl40cbt.md) - [Bluetooth Vinyl Turntables](https://www.trendhunter.com/trends/sony-6.md) - [Crystal Clear Limited Turntables](https://www.trendhunter.com/trends/atlp2022.md) - [Affordable Retro Record Players](https://www.trendhunter.com/trends/respin.md) - [All-in-One Turntable Systems](https://www.trendhunter.com/trends/victrola-soundstage.md)