# Customized Men's Hair Colors Colorsmith's At-Home Hair Color Experience Supports Gray Reduction By Laura McQuarrie | Published 2020-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/at-home-hair-color References: [prnewswire](https://www.prnewswire.com/news-releases/colorsmith-launches-with-custom-at-home-hair-color-for-men-leading-the-future-of-grooming-301083983.html) & [colorsmith.co](https://www.colorsmith.co) [Colorsmith](https://www.trendhunter.com/trends/custom-hair-growth) offers made-to-order solutions for men to support a [custom at-home hair color experience](https://www.trendhunter.com/trends/esalon-custom-hair-care) and gray reduction. Never premixed or premade, Colorsmith's products offer personalization and coverage on a consumer's own terms. The brand's first-of-its-kind Gray Reduction Program was created for men who want natural-looking results that they can ease into over time, rather than being confronted with a too-dramatic change in their look and questions like "Did you do something different to your hair?" With a box from Colorsmith, consumers will find all the essentials like gloves, a stain guard, a comb and a bottle of custom color with their name on it. While women have been relying on Colorsmith and its at-home hair color experiences since 2010, this new offering supports men who want to avoid boxed dyes or frequent trips to the salon. Image Credit: Colorsmith ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 71% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Customized Men's Hair Colors:** Opportunity for custom-made hair color solutions specifically catered to men's needs in an at-home setting. - **Gray Reduction Program:** Disruptive innovation opportunity to provide men with a gradual, natural-looking solution for reducing gray hair at home. - **Personalization and Coverage:** Embracing personalization and coverage in the at-home hair color industry, offering consumers customized solutions on their own terms. ### Sectors Adopting This - **Men's Hair Color Products:** An emerging market for customized men's hair color products, providing options beyond traditional boxed dyes or salon visits. - **At-home Hair Color Experiences:** Disruption potential in the at-home hair color industry by offering personalized, made-to-order solutions that rival salon quality results. - **Gray Hair Reduction:** Innovative gray hair reduction programs for men, allowing for a seamless transition to a more youthful appearance without drastic changes. ## Related on Trend Hunter - [Custom Hair Growth Solutions](https://www.trendhunter.com/trends/custom-hair-growth.md) - [Men-Targeting Anti-Aging Hair Serums](https://www.trendhunter.com/trends/antiaging-hair-serum.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Efficient Root Touchup Products](https://www.trendhunter.com/trends/instant-root-touchup.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md)