# Virtual Mardi Gras Festivals Southern Comfort's At-Home Festival Shares Live Performances By Laura McQuarrie | Published 2021-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/at-home-festival References: [campaignlive](https://www.campaignlive.co.uk/article/southern-comfort-hosts-at-home-festival-mardi-gras/1703893) & [southerncomfort](https://www.southerncomfort.com/) This year, traditional Mardi Gras celebrations are being cancelled and virtual at-home festivals are taking their place, such as the one being hosted by [Southern Comfort](https://www.trendhunter.com/trends/myprotein-x-southern-comfort) with live performances and cocktails. Southern Comfort is hosting the event in partnership with [Bongo's](https://www.trendhunter.com/trends/mango-beer) [Bingo](https://www.trendhunter.com/trends/blueythemed-recipes) and it will share programming inspired by New Orleans in February. Participants' experience of the livestreamed event can be enhanced by ordering a Southern Comfort presents Mardi Gras Party Pack, which provide the essentials for crafting a Southern Passion cocktail. The kit also includes a selection of foods inspired by New Orleans to further excite the senses. Southern Comfort also created its Mardi Gras limited-edition bottle and it has a QR code that gives fans access to prizes and recipes. Image Credit: Southern Comfort ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Virtual Festivals:** The rise of virtual festivals is creating opportunities to redefine how we approach event planning and engagement. - **At-home Experiences:** As traditional events are canceled, creating at-home experiences through curated kits is becoming a popular alternative. - **QR Code Integration:** Innovative utilization of QR codes can transform consumer engagement and inventory management. ### Industries Being Reshaped - **Event Planning:** Event and festival planners can expand their reach and create innovative experiences by incorporating virtual components and at-home kits. - **Beverage and Alcohol:** Companies like Southern Comfort can enhance their consumer engagement with at-home kit offerings and QR code integrations. - **Marketing and Advertising:** QR code integrations on packaging and products can create unique marketing opportunities, providing promotional discounts, and recipe ideas. ## Related on Trend Hunter - [Mardi Gras Catering Packs](https://www.trendhunter.com/trends/jasons-deli-mardi-gras-package.md) - [Carnival-Themed Restaurant Events](https://www.trendhunter.com/trends/angry-crab-shack.md) - [Mardi Gras Coffee Drinks](https://www.trendhunter.com/trends/pis-coffee-king-cake-drinks.md) - [Virtual Mixology Classes](https://www.trendhunter.com/trends/virtual-mixology-class.md) - [Celebratory Mardi Gras Cupcakes](https://www.trendhunter.com/trends/gigis-cupcakes.md) - [Carnival-Themed Brunch Menus](https://www.trendhunter.com/trends/new-orleansstyle-brunch.md) - [Cake-Flavored Spiked Whipped Creams](https://www.trendhunter.com/trends/king-cake-whipshots.md) - [Celebratory Mardi Gras Treats](https://www.trendhunter.com/trends/cinnaholic-mardi-gras-king-cakes.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md)