# Shade-Finding Foundation Sets Haus Labs' At-Home Discovery Sets Help Shoppers Find Their Shade By Laura McQuarrie | Published 2023-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/at-home-discovery-set References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-07-11/haus-labs-by-lady-gaga-introduces-at-home-discovery-set/) & [hauslabs](https://www.hauslabs.com/products/triclone-skin-tech-foundation-discovery-set?variant=40196836360280) Attempting to find the right color cosmetics shade can be an experience that's both frustrating and costly, and [Haus Labs](https://www.trendhunter.com/trends/triclone-skin-tech-foundation-discovery-set) by Lady Gaga is eliminating these issues with the launch of an at-home [Discovery Set](https://www.trendhunter.com/trends/uncrate-x-heretic-fragrance-discovery-set). These curated shade family sets feature three bottles of the brand's viral, award-winning, skincare-infused [Triclone Skin Tech](https://www.trendhunter.com/trends/triclone-skin-tech-concealer) Foundation. Alongside three generously sized bottles of foundation, the sets share a shade finder tool so that beauty lovers can effortlessly find their match from the comfort of home. And once a matching shade has been selected, a QR code can be scanned for a seamless purchasing experience. Consumers can purchase the full-size foundation within 21 days of ordering the Discovery Set, otherwise, they'll be charged $12 plus tax at the end of their trial period. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 58% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **At-home Shade-finding:** The launch of at-home discovery sets with shade finder tools presents an opportunity for beauty brands to enhance the customer experience and improve shade accuracy for consumers. - **Skincare-infused Foundation:** The rise of skincare-infused foundation formulations opens up possibilities for innovation in the cosmetic industry, offering a more holistic approach to makeup products. - **QR Code Purchasing:** The integration of QR codes for seamless purchasing provides a disruptive innovation opportunity for businesses to streamline the buying process and enhance customer convenience. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can explore the use of at-home discovery sets and shade finder tools to improve customer satisfaction and increase sales by offering a personalized shopping experience. - **Skincare:** The skincare industry can collaborate with cosmetic brands to develop skincare-infused foundation products, catering to the growing demand for multifunctional beauty solutions. - **Retail:** The retail industry can leverage the integration of QR codes in purchasing processes to optimize the customer journey, create smoother transactions, and drive online sales. ## Related on Trend Hunter - [Inclusive Makeup Sets](https://www.trendhunter.com/trends/triclone-skin-tech-foundation-discovery-set.md) - [Shade-Matching Pop-Ups](https://www.trendhunter.com/trends/base-camp-tour.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [AI-Powered Foundation Finders](https://www.trendhunter.com/trends/ai-foundation-finder.md) - [AI Shade-Matching Experiences](https://www.trendhunter.com/trends/complexion-concierge-roadshow.md) - [Bespoke K-Beauty Foundations](https://www.trendhunter.com/trends/bespoke-neo.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [Skincare-Like Contouring Balms](https://www.trendhunter.com/trends/precision-sculpt-shaping-balm.md)