# Elegant Handcrafted Smartwatches The Asus ZenWatch Blends Classic Watch Design & Modern Technology By Rahul Kalvapalle | Published 2014-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asus-zenwatch References: [gizmag](http://www.gizmag.com/asus-zenwatch-review-hands-on/33687/) & [asus](http://www.asus.com/Phones/ASUS_ZenWatch_WI500Q/) At first glance, the Asus ZenWatch may look like all the other square-faced Android devices, but it does get more style points than some of its siblings, besides offering extra functionality. Design-wise, the device lies halfway between a traditional watch and a modern smart wearable, bringing together a handcrafted design with high-tech components. The device has a sharp and bright display, and pairs up with smartphones via the Android Wear app. Users also have the option of using the product-specific ZenWatch app, which offers a number of extra features. The Asus Zenwatch is set to be made available for sale in the fourth quarter of 2014. It will ship for around $260 in Europe, with North American pricing details yet to be revealed by the company. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Handcrafted Wearables:** There is an opportunity to combine the traditional feel of a handcrafted design with modern technology to create stylish wearable devices. - **Hybrid Smartwatches:** There is potential to create hybrid smartwatches that bridge the gap between traditional watches and modern wearables, offering both style and functionality. - **Product-specific Apps:** Creating product-specific apps that offer extra features could encourage users to buy a particular brand's wearable device rather than a generic one. ### Sectors Adopting This - **Wearable Technology:** The wearable technology industry could use classic watch design and materials to create stylish, high-tech hybrid devices. - **Handcrafted Fashion:** The handcrafted fashion industry could collaborate with technology companies to produce smartwatches that are both functional and stylish. - **Mobile App Development:** Mobile app development companies could work with wearable technology companies to create product-specific apps that enhance user experience. ## Related on Trend Hunter - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Industrial Design Smartwatches](https://www.trendhunter.com/trends/176-cs500-smartwatch.md) - [Affordable Android Smartwatches](https://www.trendhunter.com/trends/oneplus-watch-3.md) - [Visually Striking Watch Designs](https://www.trendhunter.com/trends/honor-watch.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [Feature-Packed Smartwatches](https://www.trendhunter.com/trends/galaxy-watch-ultra.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Design-Driven Smartwatch Models](https://www.trendhunter.com/trends/pebble-round-2.md)