# VR-Ready Smartphones The Asus ZenFone AR Smartphone is Ready for AR and VR at CES 2017 By Michael Hemsworth | Published 2017-01-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/asus-zenfone-ar References: [geeky-gadgets](http://www.geeky-gadgets.com/asus-zenfone-ar-smartphone-gets-official-05-01-2017/) & [press.asus](https://press.asus.com/PressReleases/p/ASUS-Presents-Zennovation-at-CES-2017) Augmented reality and virtual reality have been in the news more recently as new products that enable the functionality continue to flood the market like the Asus ZenFone AR smartphone. Announced at CES 2017, the smartphone is Project Tango-enabled and ready to be used with [Google](https://www.trendhunter.com/trends/android-xr) [Daydream](https://www.trendhunter.com/trends/aipowered-shopping-platform) when it comes to multimedia experiences. The Asus ZenFone AR smartphone is packed with a [Qualcomm](https://www.trendhunter.com/trends/asus-zenfone-12-ultra) Snapdragon 821 processor as well as 8GB of RAM. The device features a 5.7-inch display with a WQHD resolution, while the camera on the rear of the device features a staggering 23MP camera sensor. The Asus ZenFone AR smartphone is purported to be the thinnest and lightest Project Tango-enabled device out there with a design that rivals other creations from premium smartphone manufacturers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 20% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Vr-ready Smartphones:** The convergence of AR/VR technologiees into smartphones is creating new opportunities - **Project Tango-enabled Devices:** Smartphone hardware capabilities are now able to support advanced software technologies like Project Tango - **Lightweight AR/VR Devices:** Light and thin AR/VR devices are becoming more desirable for their ease of use ### Industries Being Reshaped - **Smartphone Manufacturing:** Smartphone manufacturers have an opportunity to position themselves to lead the market in AR/VR capabilities - **Mobile App Development:** Creating apps for new AR/VR enabled devices like the Asus ZenFone AR smartphone is opening up new markets for mobile app developers - **Entertainment:** With advanced AR/VR capabilities in handheld devices like smartphones, content creators in the entertainment industry can explore entirely new media experiences ## Related on Trend Hunter - [Bezel-Free Flagship Smartphones](https://www.trendhunter.com/trends/asus-zenfone-12-ultra.md) - [Gaming-Ready AR Headsets](https://www.trendhunter.com/trends/qualcomm-snapdragon-ar2-platform.md) - [Mini Flagship Smartphone Models](https://www.trendhunter.com/trends/asus-zenfone-9.md) - [Immersive Multimodal AI Headsets](https://www.trendhunter.com/trends/android-xr.md) - [Augmented Reality Entertainment Systems](https://www.trendhunter.com/trends/xreal-beam-pro.md) - [Interactive AI Headsets](https://www.trendhunter.com/trends/samsung-galaxy-xr.md) - [Advanced AR Eyewear Platforms](https://www.trendhunter.com/trends/qualcomm-snapdragon-ar2.md) - [Stabilized Performance Smartphones](https://www.trendhunter.com/trends/asus-zenfone-10.md) - [Futuristic Gaming Lifestyle Smartphones](https://www.trendhunter.com/trends/asus-rog-phone-6.md)