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# Navigational Touchscreen Pad Laptops
The ASUS ZenBook Pro 15 is Integrated with the New ScreenPad

By Michael Hemsworth | Published 2018-06-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/asus-zenbook-pro-15
References: [geeky-gadgets](https://www.geeky-gadgets.com/asus-zenbook-pro-15-with-touchscreen-screenpad-05-06-2018/) & [businesswire](https://www.businesswire.com/news/home/20180604006535/en/)

The [ASUS](https://www.trendhunter.com/trends/zenbook-duo-2026) ZenBook Pro 15 has been announced by the technology brand as a new piece of equipment for users that will provide them with a way to navigate the interface in an unexpected way.

While many laptops are now being integrated with touchscreen capabilities, this laptop is outfitted with the all-new ScreenPad that replaces the trackpad with a crisp touch interface for getting work done. This is something of an alternative to the Touch Bar that was previously observed on the [Apple](https://www.trendhunter.com/trends/macbook-folio) [MacBook Pro](https://www.trendhunter.com/trends/apple-macbook-pro-laptop) lineup and will offer easy access to your favorite apps, controls and settings.

The ASUS ZenBook Pro 15 is set to be available mid-July at a starting price of $2,299 and will offer up to 10 hours of usage per charge.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 4% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Key Themes Behind This Trend

- **Touchscreen Laptops:** Disruptive innovation opportunity: Explore new ways to integrate touchscreen capabilities on laptops for enhanced user experience and productivity.
- **Screenpad Technology:** Disruptive innovation opportunity: Develop innovative trackpad replacements, like the ASUS ScreenPad, to provide users with a more versatile and intuitive navigation interface.
- **Alternative Touch Bar:** Disruptive innovation opportunity: Create alternative solutions to the Touch Bar, like the ASUS ZenBook Pro 15's ScreenPad, that offer easy access to apps, controls, and settings on laptops.

### Where This Applies

- **Technology Hardware:** Disruptive innovation opportunity: Revolutionize the laptop industry by incorporating innovative hardware features, such as touchscreen interfaces and trackpad replacements, to enhance user experience and productivity.
- **Consumer Electronics:** Disruptive innovation opportunity: Develop cutting-edge electronic devices, like touchscreen laptops with integrated touch interfaces, to cater to the evolving needs and preferences of tech-savvy consumers.
- **Computer Software:** Disruptive innovation opportunity: Create software solutions that optimize the functionality and accessibility of touchscreen laptops, providing users with seamless integration and improved usability.

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