# Subscription-Based Home Tech Repairs Asurion Offers Tech Coverage Plans Fit For Pandemic Life By Niko Pajkovic | Published 2021-08-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/asurion References: [prnewswire](https://www.prnewswire.com/news-releases/covid-19-is-wreaking-havoc-on-americas-home-tech-skyrocketing-need-for-repair-301266791.html) & [asurion](https://www.asurion.com/homeplus/) Asurion [Home](https://www.trendhunter.com/trends/home-internet-backup)+ is a third-party device protection company that offers customers technical support and repair services for a variety of home tech items. The company sells its plans via a monthly subscription, which provides coverage for mechanical and electric malfunctions for a wide range of eligible products including computers, TVs, gaming consoles, smart home devices, and more. According to the company, Asurion saw a 65% increase in repairs on broken home tech devices during peak pandemic. This shouldn't be a surprise, however, considering household tech was being used in excess as lockdown laws had millions of North American's stuck at home. In addition, Asurion's [tech protection plan](https://www.trendhunter.com/trends/homeowner-protection) already possessed the ideal business model for a pandemic-impacted world with features such as 24/7 expert tech help, porch pick-up services, [same-day repairs](https://www.trendhunter.com/trends/ifixit-fixbot), and contactless home deliveries. Image Credit: Asurion Home+ ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Subscription-based Repair Services:** The rise of subscription-based repair services, coupled with contactless home deliveries, has disrupted traditional repair service models. - **Increased Focus on Home Tech:** Increasingly, households are relying on technology, presenting disruptive innovation opportunities for companies that specialize in the development of home tech. - **Porch Pick-up Services:** The trend towards porch pick-up services streamlines the repair and delivery process for home tech items, maximizing convenience for consumers. ### Who This Affects Most - **Third-party Device Protection Companies:** Third-party device protection companies, like Asurion, continue to disrupt the traditional model of purchasing warranties through retailers. - **Home Tech Development:** As the use of technology in households increases, companies specializing in home tech development have opportunities to create new products that meet changing consumer needs. - **Repair Service Providers:** With subscription-based repair services on the rise, traditional repair service providers may need to re-think their business models to remain competitive. ## Related on Trend Hunter - [Comprehensive Tech Support Services](https://www.trendhunter.com/trends/staples-tech-support.md) - [Department Store Tech Support Plans](https://www.trendhunter.com/trends/office-depot-tech-support.md) - [Appliance Care Platforms](https://www.trendhunter.com/trends/homeproshield.md) - [Smart Home Insurance Services](https://www.trendhunter.com/trends/sky-protect-smart-home.md) - [Phone Protection Programs](https://www.trendhunter.com/trends/pixel-care-plus.md) - [Self-Repair Tech Platforms](https://www.trendhunter.com/trends/selfrepair-tech-platform.md) - [Electronic Retail Membership Programs](https://www.trendhunter.com/trends/best-buy.md) - [DIY Tech Repair Programs](https://www.trendhunter.com/trends/apple-self-service-repair.md) - [Internet Outage Telecom Plans](https://www.trendhunter.com/trends/home-internet-backup.md)