# Luxe Rap Album Tees Virgil Abloh Designed an 'Astroworld' Tee for Travis Scott By Riley von Niessen | Published 2018-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/astroworld1 References: [highsnobiety](https://www.highsnobiety.com/p/travis-scott-virgil-abloh-astroworld-t-shirt/) & [instagram](https://www.instagram.com/virgilabloh/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) Virgil Abloh, the American fashion designer who's behind the popular [luxury streetwear label Off-White](https://www.trendhunter.com/trends/unvrs-and-offwhite), recently launched a new t-shirt design that [celebrates rapper Travis Scott's new album](https://www.trendhunter.com/trends/dont-tap-the-glass), 'Astroworld.' The garment itself is a simple white tee with a small pocket included on one side of the chest, which is a slightly different hue of cream. On the front, a small graphic imprint of the rapper's action figure is shown holding onto the pocket on the chest. On the back, a larger Travis Scott action figure is shown, seemingly falling through the air. Surrounding him is the name of the album, the year, as well as [Virgil Abloh's name](https://www.trendhunter.com/trends/mcintosh-x-virgil-abloh). To keep the release exclusive, only 500 of the shirts will be available for purchase. Image Credit: Travis Scott ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Luxe Rap Album Tees:** Opportunity for luxury fashion brands to collaborate with popular musicians and create limited edition merchandise. - **Fashion-album Collaborations:** Opportunity for musicians to partner with fashion designers to create unique, limited edition merchandise that celebrates their albums. - **Limited Edition Exclusivity:** Opportunity for brands to create a buzz and increase demand by releasing a limited number of exclusive products. ### Industries Being Reshaped - **Fashion:** Fashion brands can benefit from collaborations with musicians, creating exclusive merchandise that appeals to fans. - **Music:** Musicians can expand their brand and merchandise revenue by partnering with fashion designers to create limited edition album merchandise. - **Marketing and Advertising:** Brands can use limited edition exclusivity to generate buzz, create demand, and increase brand visibility. ## Related on Trend Hunter - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Limited-Edition Artist-Honoring Tees](https://www.trendhunter.com/trends/takashi-murakami-tee.md) - [Streetwear-Style Hot Sauces](https://www.trendhunter.com/trends/limited-edition-sauce.md) - [Rapper Photo Tee Releases](https://www.trendhunter.com/trends/playboi-carti-supreme.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Luxe Legacy-Inspired Sneakers](https://www.trendhunter.com/trends/louis-vuitton-7.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md)