# Playful Game-Inspired Luxury Watches The Astronomia Monopoly References the Classic Board Game By Josh Thompson-Persaud | Published 2021-07-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/astronomia-monopoly References: [hypebeast](https://hypebeast.com/2021/7/jacob-co-s-600000-usd-astronomia-gets-the-alec-monopoly-treatment) & [jacobandco](https://www.jacobandco.com/timepieces/astronomia-alec-monopoly-tourbillon-rose-gold-aventurine) Luxury watchmaker [Jacob & Co.](https://www.trendhunter.com/trends/jacob-co1) tapped graffiti artist Alec Monopoly for its latest timepiece called the Astronomia Monopoly. The luxury watch, which uses the Astronomia collection's rose gold case, has a miniature [Monopoly-inspired theme park](https://www.trendhunter.com/trends/monopoly-collection) placed within the dial. In addition, the Astronomia Monopoly contains tiny renditions of [pop culture characters](https://www.trendhunter.com/trends/spinnaker-fleuss-chronograph-spongebob-squarepants-eyedial) like Scrooge McDuck and the Monopoly Man, which were cast in gold and handpainted by Alec Monopoly himself. The dial features four complications alongside the statuettes: a rotating diamond, a similarly rotating hand-lacquered Earth, and a double-axis tourbillon with each side rotating at different times. With a limited run of only nine pieces, the Astronomia Monopoly is an exclusive collector's item that shows off Jacob & Co.'s advanced mechanics and Alec Monopoly's artistic style. Image Credit: Hypebeast / Jacob & Co. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 16% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Game-inspired Luxury Watches:** Combining playful game themes with luxury watches creates a new market opportunity for niche collectors. - **Micro Pop Culture Characters:** Incorporating micro renditions of pop culture characters within luxury watches can attract a younger and more diverse market. - **Integrating Multiple Complications:** Combining multiple watch complications with unique designs can appeal to collectors interested in both style and function. ### Where This Applies - **Luxury Watches:** Luxury watchmakers can capitalize on niche collector markets by incorporating playful and unique designs in their products. - **Graffiti Art:** Graffiti artists can explore new collaboration opportunities with luxury watchmakers to showcase their unique style in the high-end market. - **Limited Edition Collectibles:** Limited edition watch releases can cater to the growing market of collectors looking for exclusive and unique products. ## Related on Trend Hunter - [Sculptural Timepiece Tables](https://www.trendhunter.com/trends/jacob-co-and-costa-design.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Fast Tourbillon Timepieces](https://www.trendhunter.com/trends/god-of-time.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Reinterpreted Luxury Watches](https://www.trendhunter.com/trends/louis-vuitton-monterey.md) - [Heavyweight-Inspired Boxing Watches](https://www.trendhunter.com/trends/jacob-co2.md) - [Mascot-Centric Luxe Timepieces](https://www.trendhunter.com/trends/royal-oak-concept-tourbillon.md) - [Luxury Space-Themed Timepieces](https://www.trendhunter.com/trends/space-themed-timepiece.md)