# Roulette Wheel-Integrated Watches The Astronomia Casino Watch by Jacob & Co. is Priced at $620,000 By Grace Mahas | Published 2020-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/astronomia-casino References: [highsnobiety](https://www.highsnobiety.com/p/drake-astronomia-casino-watch-roulette-wheel/) & [instagram](https://www.instagram.com/p/B8Er8TrphQq/?utm_source=ig_embed&utm_campaign=embed_video_watch_again) Spotted on iconic Canadian rapper Drake, the new [Jacob & Co.](https://www.trendhunter.com/trends/jacob-co1) watch does much more than just tell the time — it also features a fully functional roulette wheel. Named the Astronomia Casino, this unique and unprecedented timepiece boasts a four-arm setup. The first arm is dedicated to a ceramic ball, the second contains the [double-axis tourbillion](https://www.trendhunter.com/trends/hublot-mp10-tourbillon), the third is accommodates the Roman numeral time display, while the "fourth sits on top with 1ct 288-facet Jacob-cut diamond, which, according to the brand’s Instagram caption, turns on itself in 30 seconds." The intricate rotation spans 10 minutes and allows the wearer to participate in a roulette game on the go. Priced at $620,000, the Astronomia Casino watch will appeal to [luxury timepiece enthusiasts](https://www.trendhunter.com/trends/fp-journe) looking to add a novelty piece to their collection. Image Credit: Jacob & Co. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 87% | Activity: 42% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Luxury Timepiece Innovations:** The Astronomia Casino watch demonstrates the potential for incorporating unique and interactive features into luxury watches. - **Interactive Wearable Technology:** The integration of a fully functional roulette wheel in the Astronomia Casino watch highlights the opportunity for interactive features in wearable tech. - **Novelty Collectibles:** The Astronomia Casino watch presents an opportunity for creating high-end novelty collectibles that cater to collectors' desire for unique and exclusive items. ### Industries Being Reshaped - **Luxury Watches:** The Astronomia Casino watch showcases the potential for disruptive innovation in the luxury watch industry by offering unique and interactive features. - **Wearable Technology:** The integration of a functioning roulette wheel in the Astronomia Casino watch opens up opportunities for innovation in the wearable tech industry, combining functionality with fashion. - **Collectibles:** The Astronomia Casino watch taps into the market for high-end collectibles and presents an opportunity for disruptive innovation in the collectibles industry through the incorporation of interactive elements. ## Related on Trend Hunter - [Sculptural Timepiece Tables](https://www.trendhunter.com/trends/jacob-co-and-costa-design.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Fast Tourbillon Timepieces](https://www.trendhunter.com/trends/god-of-time.md) - [Robotically Accented Timepieces](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur.md) - [Luxury Space-Themed Timepieces](https://www.trendhunter.com/trends/space-themed-timepiece.md) - [Opulent Timepiece Coffee Tables](https://www.trendhunter.com/trends/corum-golden-bridge-table.md) - [Galaxy-Inspired Timepieces](https://www.trendhunter.com/trends/ur-100v-lightspeed.md) - [Heavyweight-Inspired Boxing Watches](https://www.trendhunter.com/trends/jacob-co2.md) - [Luxe Joystick Timepieces](https://www.trendhunter.com/trends/black-hole-tourbillon.md)