# Artfully Assembled Java Grounds Astronaut Design Creates a Pegasus Made Out of Coffee By Susan Keefe | Published 2012-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/astronaut-design References: [lovelypackage](http://lovelypackage.com/dark-matter/) & [astronautstudio](http://astronautstudio.com/) [Astronaut Studio](https://www.trendhunter.com/trends/copper-moon-coffees) created this pitch-perfect packaging to house Dark Matter Coffee, which the firm extended as a gift to its loyal clients. The whimsical branding is set apart by its stunning representation of a pegasus rendered entirely in coffee grounds. The rest of the packaging is relatively simple with clean typography and a silhouetted telescope, so as not to detract from the gorgeous mythical beast. Surprisingly, the caffeine-happy winged horse is not a photoshopped effect. The creative team at Astronaut Studio really did organize all those tiny coffee grounds into this startling equine shape by hand. Sure, the task may be enough to make you go cross-eyed, but the resulting visual makes all that painstaking labor well worth the effort. Complete with the perfect image of a java-fueled fairytale, the Dark Matter Coffee [packaging is wonderfully whimsical](https://www.trendhunter.com/trends/modernized-coffees). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 22% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Handcrafted Packaging:** Opportunity for brands to create unique and visually stunning packaging through meticulous handcrafted techniques. - **Whimsical Branding:** Brands can differentiate themselves by incorporating whimsical and imaginative elements into their branding and packaging. - **Coffee Ground Art:** Emerging trend of using coffee grounds as a medium for creating visually captivating artworks and designs. ### Where This Applies - **Food and Beverage Packaging:** Food and beverage companies can explore handcrafted packaging techniques to enhance their branding and create memorable experiences for consumers. - **Creative Design Agencies:** Design agencies specializing in creating whimsical and imaginative brand identities and packaging can cater to the growing demand for unique and visually appealing designs. - **Art and Craft Supplies:** Companies in the art and craft supplies industry can capitalize on the trend of using unconventional mediums like coffee grounds for creating art and design projects. ## Related on Trend Hunter - [Galactic-Themed Coffee Kits](https://www.trendhunter.com/trends/galactic-gift-pack.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Smart Coffee Brewing](https://www.trendhunter.com/trends/smart-connected-coffee-machine.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md)